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    How To Prevent Children From Being Cheated?

    2014/9/15 13:05:00 42

    Children'S WearT-ShirtMarketing Mode

    Business has been more or less deceived, and children's wear is no exception.

    Customers often talk about brands like Guangzhou, Beijing, Wuhan and so on.

    Children's wear

    The experience of company cheating.

    It can be imagined that the business can be cheated. Many of the hard-earned money that many franchisees had accumulated for many years were deceived by Swindlers Company. They were very clever in deception, and even they were not purse companies. On the contrary, they were magnificent "big companies", but they could tear you into tears.

    Trick 1: multi brand joint, every day there are new models, more than 1000 styles of your choice.

    Trick two: zero inventory, 100% return: when the goods you receive are not the samples you see at the time, do you still have the confidence to exchange them? Worse is no goods can be exchanged.

    Trick three: delivery rack.

    I saw the shelves of the exhibition hall, and what I actually gave you was iron shelves.

    Trick four: low discount 1 - 58% off.

    Do not confirm the purchase discount until you sign the contract. Until you sign the contract, you will be told that the low discount is the old stock. The new ones are all over 60 percent off.

    There are too many tricks.

    ..

    Regular brands, there is certainly no such preferential goods, children's clothing has its reason, first of all, fabric standards are higher than adult clothing, children's clothing is the lowest class B fabrics, and some are class A, while adult clothing is mostly C class.

    Then the process is complex. In order to embody children's interest and loveliness, there are more technological requirements. It is inevitable that labor costs will be increased. Some simple processing fees will be more than ten yuan or twenty yuan.

    Examples of fraud are: Ninety percent off eighty percent off supply.

    Tag price, brand price, retail price, take the price, don't be confused by these numbers game.

    Brand clothing, regardless of adult clothing or children's clothing, on top of a price, tag price, take the goods is based on the price of a few discount folding supply.

    Bala Bara and other formal brand children's wear is an autumn dress.

    T-shirt

    Above, a tag price, such as tag 100 yuan, customers get 62% off, that is 38 yuan purchase, at a glance.

    Not so much mess, it is fooling consumers, is also fooling you.

    Moreover, the formal children's clothing brand takes the goods discount, is in between 3.6-4.5 discount, had better first clear this, even can go to the local specialized store to understand clearly.

    Fraud example two: 19800 will be able to open shop, 39800 will be able to open a large shop, but also familiar with these deceptive words?

    You ask which formal brand, do these rigid words, children's clothing brand has the standard of stocking, this is calculated from the market data, rather than artificially arbitrarily set a number.

    Spring summer wear 1500 yuan -2000 yuan per square metre stock, autumn and winter 2000 yuan -2500 Yuan stock per square meter.

    All these factors are related to franchisee's actual display, distribution, display and so on.

    As far as children's clothing is concerned, the real cost can be: joining fee (generally not refunded), brand margin (5000-10000, which can normally be returned without interest), the first distribution cost, and container decoration cost.

    In addition to these, the other thing is ghost talk.

    Fraudsters are often ambivalent about their children's clothes, and some of them simply make up their own.

    Other examples of fraud

    1, let's not see the product: we have the opportunity to cooperate to sign the contract before you can see the product.

    2, there are thousands of styles: there are thousands of styles for you to choose at random.

    3, 100% of the return: really have such a high turnover rate of the brand who dare to do, one is definitely ugly style, not good sale, and the other is actually no goods can be changed, "no goods" how do you change (except for targeted support).

    4, ultra low price purchase: discount is as low as 1 to 80 percent off: regular brand's general purchase discount is 3.6-4.5 discount.

    Anyone who knows the price of a penny will know that the discount is too low. It can only be stored in stock, or even junk.

    Many bag companies will collect Brand Company's tail cargo or imitation goods everywhere.

    5, 7 yuan to take big goods: 7 yuan children's wear, 10 yuan children's wear, 12 yuan children's wear: now the goods of the stall are more expensive than this kind of goods, where is the pie in the sky?

    6, there is no season Album: it is impossible to see if there is any new product: this kind of fraud is also more obvious, where there are picture books in stock goods, and some do not show up.

    7, there is no company related introduction: the company must have five certificates and other related qualifications. There is no problem in the sample shop, there will be no problem with the physical shops around the country.

    8, promise the delivery cabinet: first promise your delivery cabinet: finally, send you a set of iron shelves.

    9, there is no flagship store: there is no entity store for you to visit.

    10, temporary brand: the brand pushed by Swindlers Company will never be a registered trademark, even if it is registered, it is also a counterfeit registered trademark or a trademark infringement.

    11, the whole process of replacement: regular brands can not be returned to the whole process, do not need to return the whole process.

    The main products of Swindlers Company are large quantities of children's clothing, which are formed on the basis of problems such as disconnection between production and sale. Through gorgeous investment network, they are 5 yuan, 6 yuan, 7 yuan, 10 yuan, etc.

    Marketing mode

    In order to form a one-off cooperation with franchisees in the form of season change, anti season, buy gift, package and so on.

    The above is purely personal opinion, to provide you with a little reference and reference.

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