"Chinese Gentleman", Rich Birds And Birds Show Their 2015 Spring And Summer Elegance And Elegance.

In September 12, 2014,

2015 spring and summer new product conference and Lu Yi meeting will uncover the mystery.

Fortune bird President Hong Huihuang, fortune bird men's marketing director Zhu Qunbo, director of commercial enterprises Ye Zilong joined hands with brand spokesperson.

And hundreds of dealers witness the "elegant new fashion" of the rich birds.

"Chinese gentleman" is elegant and elegant.

In the spring and summer new products conference in 2013, the rich and precious birds pioneered the brand positioning of "Chinese gentlemen".

Hong Huihuang, President of fortune bird, said: "for two years, the 2015 spring and summer new product conference extended the theme of" elegance and new fashion "as the theme of our activity. It is also our insistence on our positioning.

This exhibition shows that the birds and birds bring us high quality, business dress and business life.

And the wedding ceremony dedicated to the five series of new products, the site of the bird and bird super model will "Chinese gentleman - elegant new fashion" interpretation vividly.

According to Ye Zilong, director of fortune and bird business, 2015 spring and summer new products can be attributed to "blue and white porcelain".

From the original dream of blue and white porcelain to the discovery of the vast resources of the Americas, the extraction of elements such as Dan Qing ink, Rui bird peacock, flower parrot and other elements, starting with Chinese culture and culture of riches and honour, five theme elements will be displayed to illustrate the colorful cultural atmosphere of spring and summer in the past 015 years.

We can see the innovative tailoring design, bringing elegance into the Chinese gentleman culture. This is the new product brought by the rich birds for the Chinese gentlemen, and shows the new style of elegance.

It is worth mentioning that since rich birds put forward the strategy of "the first brand of wedding suits", the rich birds wedding series has taken a solid market.

During the event, the birds and the brand spokesperson Lu Yi launched the "rich birds wedding culture festival", which will further lay the status of "the first brand of wedding suits".

At the same time, Lu Yi personally visited the conference site to witness the happiness of two new people from the terminal of rich birds.

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"Chinese gentlemen" marketing is more than business

Under the double-sided attack of e-commerce and international fast fashion brands, the domestic clothing brands are falling down collectively, and the traditional retail industry has been in crisis of survival. Homogeneous marketing has not been able to revive the industry, and the retail industry is in urgent need of change.

The traditional extensive management mode and rapid expansion of clothing brand are no longer suitable for the market.

Rich birds wear men's clothing to dig deeper into the market and adjust their strategy at the right time.

Zhu Qunbo, director of marketing for rich men's Menswear, said: "under the background of big brand cleaning, rich birds will lay down their traditional business thinking mode, establish business thinking mode from enterprise oriented to consumer oriented, and choose their own marketing development strategy."

Rich birds said that the era of e-commerce is just in the period of oversupply, and now consumers are the real God of retail industry.

Based on this, the rich birds put forward the concept of "digital retailing" and integrate the products in series, advocating the consumer interaction experience, and conducting precision marketing to achieve the ultimate brand support.

Change requires strength. The rich man's men's clothing has fired the first shot of comprehensive marketing for men's clothing industry, marketing strategy innovation, interactive experience mode, and seeking the highest breakthrough in the pformation.

"Chinese gentlemen" craze is not just preheating.

2015 the spring and summer new product conference has been successfully concluded. The bird of fortune has entered the important marketing point of the annual marketing -- double eleven warm-up. It is reported that the marketing strategy adjustment of the bird and bird will bring us a new online experience of Tmall's flagship store. I believe this marketing fever is worth waiting for.