Clothing To See "Window" First Line Big Season More Exquisite

A friend of mine is in a family.

As a window designer, every season, Christmas and even the discount season will get into an extremely busy state. She needs to effectively design the window that fits the season during this period, and tell everyone that "our brand is starting to get new products."

Every year, the sales department and the design department will first give her a product list and design inspiration. She will then design the most complete and best window design to the best or biggest shop, but not every shop has the qualifications and space to make the window design. Therefore, the meaning of the window is not only to tell you the main product of this season, but also to tell you the inspiration and story of the brand season. When you see your amazing window, you must go in without hesitation, because this is the beginning of the brand hitting your heart, proving that you are the same ethnic group.

Fast selling fashion brands are so dedicated and luxurious.

Naturally it will be more particular.

Bergdorf Goodman Fifth Avenue holiday showcase and installation artist Johanna Burke has been working together for more than ten years.

Prada has also worked with Sax Fifth Avenue (Saks Fifth Avenue) this year to design a group of window displays. It takes women's art paintings as fashion design elements, and brings Losangeles graffiti and illustrator El Mac to create a window background, echoing clothing and window elements. It is a miniature fashion preview and tells the public about design inspiration.

It seems that how to enhance the culture of windows and windows efficiently and at present is the first choice to cooperate with artists.

This kind of visual selling with high cost and manpower has been popular in Europe and has formed culture.

While big brands have been stationed in China at the same time, domestic window design has been gradually valued in recent years.

Louis Vuitton made a display window on the theme of sweet box in spring this year. It can be seen in all the major shopping malls such as Xinguang heaven and earth. In autumn and winter, a series of dandelion display windows were launched. The autumn and winter windows of Moncler2014 were presented in the flagship store of Sanlitun with Metal Silver Bear and Swiss House as main elements; On Pedder Beijing and Shanghai have large windows, this year's theme is "Fountain of Youth", which makes the entire shop a magnified version of doll house.

Window design is not only a commercial activity, but also a design behavior. The display window of a brand is a small fashion show, and the brand culture is seen in the window. Therefore, the designer who takes the responsibility of window design must be a leader with deep thoughts and ideas.

Giorgio Armani is a model from a window design into the fashion industry and become a master of fashion design. Andy Warhol was also a window designer at the beginning, and then joined hands with the fashion industry to become a generation master.

So who is the best designer of the window designer? Bruno Bambara will be the best in the world. His design is positioned at the top and is very careful in choosing the brand. Cooperative brands include LV, Gucci, Herm s, Brioni, Ratti, Malo, etc., which has been working with LV and Gucci for nearly ten years, and has worked with more than 20 years.

There are also some design companies to undertake window design. For example, after Coach changed the new designer Stuart Vevers, the first thing is to publish the first series of 2014 autumn and winter in Paris famous shop Colette, which is two months earlier than the global sale date. He has come to New York design company Baron and Baron to design the theme window, which makes people first curious and evoke purchase desire from the vision.

Some stores have designed special windows.

In June, Salvatore Ferragamo made a special window design in shoes in Florence. It opened a new exhibition called "balanced Equilibrium". It first attracted you to understand it through the window, and the exhibition was designed to explore the interesting changes in foot under different conditions, such as barefoot dancing and mountaineering, so as to publicize the experience and importance of the brand in designing shoes for foot and ergonomics.

Domestic brands, single farmers, have been building storefronts with the requirements of the art gallery. In 2014, the concept store and the three artists crossed the border. The scenery III, which was painted by Lv Shanchuan, was directly displayed in the display window, forming an art display window. Wu Daxin's "no sunshine, rain and dew day" and Shi Jinsong's "thousand Chuang yuan" were displayed in the glass cover as an art device, and the glass cover design without obstructing the vision made the artwork not only be an important shop display, but also formed part of the window, and the shop was also an art exhibition hall.

When luxury brands flock to China, what are the factors that attract you to go to a certain store?

It is the key to really play a big role. Any one of its decorations is likely to attract customers' patronage, so this Monday will share with you the beautiful windows at home and abroad.