Quanzhou Shoe Clothing Overturns "Traditional Rice Bowl" Brand Business Close To Flesh And Blood

In the era of mobile e-commerce, WeChat, micro Tao, and other "micro" ports are occupying the limited time of consumers, which has changed people's regular consumption habits, and also has a strong impact on the distribution mode of traditional industries such as shoes and clothing.

It is reported that in the face of the sudden handheld shopping era, Quanzhou enterprises with sharp smell of business opportunities have thought of a new way to rapidly expand the dealer force: abandon the traditional franchise and franchise threshold, invite all consumers to establish the entrance of mobile APP software, and strive for every family to own their own mobile store, the parent is the store manager.

Insiders said, "the impact brought by the mobile Internet is both a challenge and an opportunity. The Quanzhou consumer brand, represented by shoes and clothing, can quickly adapt to the changes of the big environment and make innovations that meet the needs and trends of the market, so that it can seize the opportunity in the future competition.

As Ma Yun said, the new business age is as fierce as lions, and businesses will lose badly.

Upset the traditional rice bowl

It is understood that anyone can build a small shop with the help of WeChat platform zero threshold and sell their products.

In the micro shop, from eating to drinking and then wearing, all kinds of products can be put into the "shop", similar to a small palm supermarket.

Taobao shopkeepers Xiao Cai said, "WeChat has modules, Download authentication, then you can open shop, almost zero threshold, product photography upload mobile phone a key to fix, than before opening Taobao store is much easier."

Character card: Xiao Cai, a native of Quanzhou.

In 2009, we began to touch the net. With the momentum of the electricity supplier and the resources of shoes industry in Quanzhou, we achieved the sales performance of "bull": the annual sales volume is close to ten million yuan.

Xiao Cai said, "since last year, the volume of PC terminals (computers) has been decreasing. Last year, I began to try to use the mobile phone end to do business.

In less than half a year, the sales performance of mobile terminals has increased several times. Compared with the traditional computer orders, the proportion of mobile phone's orders has started to exceed 50%.

This year, it is obvious that sales have dropped a lot. Originally, we wanted to sprint millions of dollars this year.

Later, Xiao Cai realized that only Taobao shop owners could get the information of footwear sources conveniently, but with the popularity of smart phones, more and more friends around the world began to sell shoes with the promotion of micro shop modules.

Data show that in 2013, the number of smart phones nationwide was 380 million, which is expected to exceed 500 million this year.

With the popularity of smart phones, more people will be shopping by mobile phones.

Another one, Miss Chen, who runs a clothing store owner in Quanzhou's central urban area, said: "since opening the shop, we have always been able to attract old customers through the unique view of the shops.

But from last year, there were fewer than three guests in the shop sometimes.

It is understood that now she changed the shop opening time, every day only until noon, people open shop at work, summer only after the afternoon after work, and other idle time is used to operate micro stores on the phone.

"Take pictures of the clothes in the store and upload them, then push them directly to the old customers."

She also said that sometimes individual styles should be classified according to the preferences of different customers.

"Actually, I didn't play WeChat, but I couldn't help it."

Miss Chen said she spent a lot of time in addition to rest.

Communicate and share with customers.

Many customers see their clothes on the phone and go to the store to realize their consumption.

According to the industry analysis, "more and more e-commerce platforms and even brand enterprises in Quanzhou are making use of the new game method of micro stores. They will directly pull consumers into their online distribution system, and do" micro "articles.

Everyone is a shop owner, and every family has its own exclusive mobile shop.

The promoters say that in the future, they will not only rely on WeChat platform to develop their own store manager system, but also build their own APP entry.

In the era of mobile Internet, Quan enterprises ventured ahead of the pace of innovation.

It is understood that in the past traditional mode, product producers and consumers are separated by wholesalers, distributors and shopping malls.

Now these intermediate links are completely flattened, and product producers and platform architects can build a face-to-face communication relationship with the Internet with the help of the virtual social platform.

In the Internet era, all resources are completely open. Whether you are an industry giant or a new brand, chances are almost equal.

As long as they can play their own characteristics, or products can impress consumers, or the margin of profit is attractive enough, there is always a sharp opportunity.

The opportunity to decide this opportunity is the ordinary consumer from the terminal.

When the Internet economy enters the mobile era, the competition among brands has become a close fight.