• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The First Big International Collective Appearance Of Dangdang Clothing Four Major Challenges Tmall

    2014/9/25 10:01:00 26

    DangdangCostumesTmall

    In the "Dangdang clothing autumn and winter new products conference", Deng Yifei pointed out that Dangdang clothing goal is to win 60 billion yuan in the clothing market of 600 billion yuan. Dangdang clothing final collection launched the most vigorous promotion this autumn. All autumn and winter new clothes 1 fold, sounding the bugle call to the 60 billion market target.

    " Women's wear Is the price the lowest in the whole network?

    "Make sure that the page can be opened quickly!"

    "..."

    Recently, the office of Deng Yifei, vice president of Dangdang, is like a combat command. She deployed women's clothing, men's clothing, outdoor sports and other product line promotion policies, and together with the team to study the selection scheme, page beautification strategy, everyone is full of enthusiasm, sleepless nights, even overnight.

    In September 11th, " Dangdang Deng Yifei pointed out that Dangdang clothing's goal is to win 60 billion yuan in the clothing market of 600 billion yuan. In September 15th, Dangdang clothing remittance started the most vigorous promotion this autumn. All autumn and winter new clothes folded 1 and sounded the clarion call to charge the 60 billion market target.

      

     

       "Best quality + lowest price" challenge Tmall

    Hush Puppies, LEE, ECCO, CLARKS, THENORTHFACE, Jordan, Langer, seven grid, Jiangnan Buyi, Eve Li, INMAN, Vitoria secret, Da Ni Ni, camel... These front-line clothes are big, and they have been unveiled in Dangdang.

    Reporter Be careful The products sold by Dangdang are 10% cheaper than Tmall and Jingdong, which are lower than Tmall and Jingdong. Wu Xiubo, the representative of Rome in the divorce lawyer, also appears at a lower price.

    At the same time, many models in the "Dangdang clothing autumn and winter new products conference" first appeared on the show. Consumers can enjoy the latest autumn and winter new models worn by models.

    Eleven "Golden Week" countdown, to stimulate the native mouse, Pathfinder, OZARK and other famous outdoor sports brands have "electric shock", Dangdang became the only official authorized electricity supplier.

    September is the peak of autumn clothing purchase. Dangdang clothing starts another industry price war, insisting on the lowest price of all commodities, and vows "price butcher" to the end.

      Four modes of speeding up clothing sales

    In September 15th, ZARA, UNIQLO, GAP, H&M and other fast fashion brands appeared in Dangdang fashion buyer's shop. All the genuine products were sold for half off hours, and several hours on the line triggered panic buying.

    "Consumers' demand is becoming more and more personalized and diverse, and their eyes are becoming more and more critical. The clothing brands on the market are very numerous, and the quality of products is uneven. Therefore, it is necessary for professional fashion buyers to guide consumers, and the team of Dangdang buyers is the role of Trinity" selecting brands, selecting products and matching ". In the future, the buyer model will be a normal form of Dangdang clothing business. Deng Yifei told reporters, "in addition to the current several fast fashion brands, the number of fashion brands and merchandise displayed by the buyers will be further expanded."

    As early as 2012, Dangdang established the strategy of "three carriages" for books, clothing and mother and infant. As the strategic core business of Dangdang in the past two years, clothing has been developing rapidly, and has increased by more than 100% in 6 consecutive quarters. It has attracted more than 3000 high-end clothing brands to enter. Sales surged from 500 million yuan in 2012 to 2 billion 700 million yuan in 2013. It has become the second largest category of books outside, and Dangdang clothing has become the top three in the clothing business.

    Dangdang fashion buyers shop on the line, revealing an important signal - Dangdang clothing on the basis of platform mode began to force the "buyer mode". Releasing platform investment has made Dangdang clothing grow rapidly in the short span of two years. Vip.com has had a huge impact on Tmall after its launch, while the "new flash shopping" channel has been diverted to some customers of Tmall flagship store. Today, through the "buyer mode" to take the quality route, and the platform mode, sale mode, flash purchase mode to form effective complementary, will attract more young consumers, help Dangdang clothing to achieve the two take-off.

      Growth or innovation in the second half

    Since the launch of Dangdang new product flash purchase channel in June this year, popularity has surged, and a large number of fashion and top clothing brands have been settled in succession. Karl Denton, Pierre Cardin, SANTA BARBARA POLO & RACQUET CLUB, London, YOUNGOR, Metersbonwe... It attracted many young consumers. The growth rate of garment business in the two quarter continued to be higher than that of the platform, and the 7-8 month continued to maintain a high growth momentum.

    It is reported that for mobile users, Dangdang clothing will also be on the fashion channel to show more fashion brand products and information, anecdotes. Fashions from fashion circles form a fashion editorial department of more than 40 people who teach consumers to fashion and fashion.

    The fastest fashion brand will be attracted by consumers at the lowest price of the most complete goods and online fashion buyers. The growth rate of Dangdang clothing is expected to reach a new high in the second half of this year.

    • Related reading

    Let Me Sit Online And Lose The Opportunity Of Community O2O.

    Internet Marketing
    |
    2014/9/24 10:36:00
    19

    "Direct Number" To Enter Baidu O2O Challenge

    Internet Marketing
    |
    2014/9/23 14:32:00
    18

    Internet Marketing Brings Enterprises Back To The Same Starting Line.

    Internet Marketing
    |
    2014/9/23 13:59:00
    11

    The Effectiveness And Ineffectiveness Of Search Engine Marketing

    Internet Marketing
    |
    2014/9/23 13:52:00
    22

    Marketing Strategy Of Micro-Blog In The Era Of Internet New Media

    Internet Marketing
    |
    2014/9/23 12:48:00
    31
    Read the next article

    Preparation Of 60 Billion Clothing Dream Dangdang Future Mode Of Change

    Dangdang held a fashion show in autumn and winter, and at the same time announced its clothing category in 60 billion of the 600 billion clothing market. Coincidentally, this year, e-commerce companies seem to be moving closer to fashion, whether it is Tmall's strategic theme of "buying Tmall", or whether Jingdong's slogan "still Jingdong" is like this. Why should Dangdang, a Book boss, go so resolutely into fashion?

    主站蜘蛛池模板: 在线A级毛片无码免费真人| 福利深夜小视频秒拍微拍| 最近中文字幕网2019| 曰批全过程免费视频网址| 国产精品亚洲综合| 亚洲人成色77777在线观看| 91亚洲精品第一综合不卡播放| 波多野结衣办公室33分钟| 在线观看精品视频网站www| 亚洲视频一二三| 999无色码中文字幕| 欧美高清性XXXXHDVIDEOSEX | 国产鲁鲁视频在线观看| 亚洲精品成人a在线观看| 98精品全国免费观看视频| 欧美黄三级在线观看| 国产精品欧美一区二区三区不卡| 亚洲国产欧洲综合997久久| 极品国产高颜值露脸在线| 最近中文字幕网2019| 国产午夜鲁丝片av无码免费| 久久国产免费观看精品3| 色综合色综合久久综合频道 | 亚洲国产精品成人久久久| 131的美女午夜爱爱爽爽视频| 欧美不卡视频在线观看| 国产成人精品免费视频大全| 久久午夜精品视频| 美国式禁忌矿桥| 天堂а√在线中文在线| 亚洲无砖砖区免费| 日本免费xxxx| 日本免费色视频| 又大又粗好舒服好爽视频| 最近中文字幕免费mv视频7| 波多野结衣在线免费电影| 拔擦拔擦8x华人免费久久| 午夜人妻久久久久久久久| h无遮挡男女激烈动态图| 欧美极度另类videos| 国产成人免费永久播放视频平台|