Adidas And Puma Grudges For Decades And Finally Reconciled.

Adidas (Adidas) in 2014 World Cup is responsible for both the match ball and the two teams in the final. It can be said that the scenery is very impressive, while the other sports brand PUMA is famous for its tight Jersey. However, you may be familiar with them, but they do not know that the two brands are from the same brothers, but also have brothers and sisters.

　　 Thing Well, there is a Dassler in the town of Herzogenaurach, a small town in Bavaria, southern Germany. This family is a father, a shoe workshop, a mother laundries, two brothers, big brother Rudolf (Rudolf), and his younger brother Adolf (Adolf), Adi. When my brother returned home from the battlefield of the first World War, he went to the field to do factory supervisor and leather wholesale. Finally, in 1924, he returned to his hometown and joined his brother's shoe factory. The two brothers were united. They also renamed the shoe factory as Dassler brothers shoe factory. Indeed, the business was very successful. They sold 200 thousand pairs of shoes before the two World War.

　　 World War II Resentment

Unfortunately, Germany was plunged into the two war, and the brothers joined the Nazis like many Germans, and their brothers were more enthusiastic about the Nazis. The two brothers were tested in the 1943 year, when their families were bombed by the Allied forces, and the brothers first went into the air raid trenches. Then the younger brothers came to the house. The younger brother said, "those damned bastards are coming again." he refers to allied bombers. His brother thought they were talking about one family, and two people had a bad feeling. After the war, the elder brother was arrested for being a Nazi guard. He thought it must be a brother's informant, and the two people broke up. Very

Therefore A shoe factory Also split up, 1948 years old, brother decided to go to the opposite side of the river to open a shoe factory to split up with his younger brother, so his younger brother named "Ai Di", plus his first word "Da", became the new brand name "Adidas". His brother, with Rudolf's "Lu", added the first word of "surname" to "Da", and set up a new brand "Ruda", which later renamed the PUMA we are familiar with. And the town of Herzogenaurach also split up. Everyone went out and looked down at each other's feet. They wore Adidas or PUMA. They knew what the other side was. If they dressed differently, they would be hostile factions. Even the small town football teams were divided into two teams.

The two brothers could not solve their grievances until they passed away. Both sides were buried in the family cemetery, but they all told them to bury themselves farther away from their brotherhood.

"One day peace" vanishes.

However, the situation has changed. Now Adidas shares have been dispersed to many investors. PUMA now belongs to PPR PPR, which has luxury brand Gucci. It is no longer owned by the two brothers. So in 2009, Adidas and PUMA decided that it was time to defuse the enemies of the two founders.

2 companies responded to the 921 and weekday activities of Peace One Day, on the 2009 peace day and September 21, and the staff shook hands and played a friendship football match, indicating that Rudolf and the Adolf brothers were reconciled. Unfortunately, this day is also the 921 largest earthquake in Taiwan, 10th anniversary. )

But Adidas and PUMA are not reconciled in the market, or competing for the market share. On the other hand, Rudolf and Adolf brothers have not reconciled their company's intentions. How do they feel?