Clothing Sales Promotion Slogan Analysis Teach You How To Write Advertising Language.

DavidM.P0tter, a famous historian, has described the advertisements in his works: it has the greatest influence in the society, and to some extent, it can match the church and the school.

In the modern marketing concept, a good idea is that advertising can decide the future direction of the product. To a certain extent, good advertising is a product, image and service image. It can be both a selling point and an enterprise culture and a core value.

As an important part of advertising, language plays a very important role.

This article will analyze the advertising language from the perspective of clothing brand, in order to find out the advertising language.

And rules, better serve brand marketing.

First, the purpose and ideas of this study.

Based on a large number of empirical studies, the purpose of this study is to constantly summarize the characteristics and linguistic features of the advertising slogans of their own brands, aiming at providing reference suggestions for the creation of advertising slogans in the future fashion brands.

The general idea of this article is to follow the basic characteristics of the current linguistic research, and to systematically analyze and analyze the advertising words in many clothing brands from pragmatics, syntax and numerals.

And on this basis

Background results.

Two word analysis of advertising words

According to statistics and research results, most of them are

The advertising words are concentrated between 4-10 words. In contrast, 4 words and 10 words are less. In these figures, 8 words are in the majority, accounting for 23% of the total.

It can be seen that the word number of clothing brand advertising is short and precise, and its purpose is to maximize the convenience of audience memory and circulation.

Second, men's wear ads are mostly concentrated in 5 words, such as "flying high and flying". Women's clothes are concentrated between 7 words and 6 words, such as women, and women. The words in sports leisure series are mainly concentrated in 5-7 words, such as finding everything in themselves and everything in Lining.

Three sentence category statistics and research

Based on the general classification of sentence categories, the author analyzes the sentence categories according to the 90 languages extracted.

The frequency of sentence categories in this process is, first, the most frequently used sentence patterns in clothing brand advertising are sentence patterns, which is one of the most widely used sentences in everyday life.

For example, we see "the choice of successful people" and so on.

Second, compared with the other two, sports brand is relatively flexible. In the first two kinds of exclamatory sentences and interrogative sentences, sports brands are involved, such as: who can not?

Four statistics and Research on pragmatic use

According to the purpose of language, the pragmatic situation of advertising slogans of clothing brands is studied. According to pragmatics theory, the author divides them into four types of behavior patterns: pragmatics, directives, expressions and announces, and analyzes them to understand the purpose of communication between consumers and advertising slogans.

The pen will still extract 90 advertising slogans. The specific frequency of usage, announcement, and assertion of brand advertisements are more cited behaviors. At the same time, the expression and the nature of the instructions are relatively less applied.

For example, "self-confidence, natural excellence" is a more typical assertion behavior; and "no impossible" is a publicity act; "survival by quality" is a mandatory language.

Besides, there are also some advertising slogans, such as "create your style".

Generally speaking, as a form of language expression, advertising language has various forms of expression, such as advertising language, text and so on. For clothing brand, advertising is one of the organic carriers of actual sales for brand communication. To a certain extent, modern marketing is just as important as product, which directly affects consumers' communication with enterprises. Just like their own trademarks, a good slogan can effectively promote product sales and affect product development.

In the future road, we should also strengthen the research on this topic. Only in this way can we continuously improve the development level of advertising language and improve the international competitiveness of China's clothing brand.