What Are The Sales Channels Of Clothing Stores?

The characteristics of clothing terminal sales are more and more obvious, and the future development trend is more clear.

It is mainly embodied in two aspects: first, the meticulous management of terminals has been paid more and more attention, and strengthening terminal construction has become the key to enhance the intrinsic value of brands.

Two, consumers are showing new characteristics. The number of online shopping is increasing. The development of online brands by garment enterprises is a major trend in the future. It is inevitable to expand profit space and reconstruct channel advantages.

The main selling channels are:

1, clothing Supermarkets and discount stores into new landscapes.

Whether clothing Supermarkets and discount stores can become main selling channels is hard to conclude, but it has become a new scenic spot in the clothing market.

The clothing supplied by supermarkets is often not popular in style, the price is more affordable and the quality is generally guaranteed. As for discount stores, there are both brand advantages and price advantages, but most of the discount items are out of season, and it is difficult to guarantee their colors and models.

Department stores are important channels for clothing sales. According to statistics, the top 20 shopping centers in the country occupy nearly 50% of sales in the top 100 of the shopping malls. This shows that although the wholesale market of clothing is developing fast, large department stores are still the main channel for clothing sales, especially the sales of high-end clothing and brand clothing, and the main channel is department stores.

At present, there are no less than 10 clothing wholesale markets with annual turnover of more than ten billion yuan in terms of the scale of clothing wholesale market. From the perspective of consumer demand, the low-income group in the vast rural areas and towns is a loyal customer in the wholesale market.

Secondly, the clothing wholesale market as a medium and low fashion channel has the following advantages as a whole: low price, rich styles and varieties, and fast refurbishment of styles.

Franchised brand management chain stores are the most approachable and most recognized among many fashion brand sales, winning modern people's favor with its new style, unified portal design and pleasing shopping environment.

Through this mode of operation, not only expand the brand's influence and increase sales, but also a good choice to expand sales coverage.

5, the exhibition will become another channel of clothing sales.

With the development of garment industry, many garment brands regard exhibition as one of the channels for business expansion.

In addition to its marketing functions, the exhibition has unique sales functions. It has gathered many brands and buyers at the exhibition. It can talk about cooperation, reach a distribution contract, or look for franchisees. Its influence can not be ignored.

In addition, the exhibition will attract many consumers.

6, online shopping and video shopping are developing rapidly.

The change of new technology and lifestyle or lifestyle directly leads to the rapid increase of online shopping or TV shopping.

Online shopping is mainly aimed at women who have no paperwork, mainly the product image and popular elements. The sales way of TV shopping is very effective for some clothing products with specific functions or forms.