What Are The Problems That Brand Marketing Can'T Solve?

The fundamental purpose of brand marketing is to realize the competitive development and sustainable development of enterprises and win the battle of the market in the minds of consumers.

Is this the core of the organization and operation of enterprises and the integration of resources? But there are still many problems, brand marketing can not be solved, or at least the brand marketing can not be solved from the surface.

Here, I will mainly discuss three aspects to see if we can give you some inspiration.

First, the core breakthroughs in technology or concepts have created a new model of the industry, which can not be solved by brand marketing, and brand marketing can not be antagonistic.

such as

It has produced Google, Facebook, Twitter, QQ, Alibaba and so on. Revolutionary products or services always have this characteristic.

Including the rise of WAL-MART supermarket mode, in fact, the industry is now exploring the marketing of products and services, which is precisely this significance.

The Internet industry often says that products are the key. Their products emphasize experience and emphasize word-of-mouth communication under the Internet environment. At this time, they are more aware of the destructive power of products themselves.

Therefore, Baidu's piracy is also indifferent to more people. The split voice is more interlude and even searches for fake and inferior products.

Talented writers' alliances are fragile, let alone ordinary netizens.

So today, all of our enterprises have to think about what revolutionary opportunities your industry will have. Not only from the technical point of view, but also from the perspective of the whole business process, is there any new combination? This is the judgement of the environment and the trend of the industry. Kodak and Fuji are the most obvious examples in front of the digital trend, and the beeper has disappeared.

Innovation is a difficult problem. Ma said all the innovations were forced out, so he did not go to any consulting company.

We can't demand all innovations to be on the trend. For marketing, some innovation requires only minor adjustments.

For example, Wang Laoji, who is afraid of fire.

Econo Hotel's home.

They can even be called the revolutionaries of the industry.

Of course, some enterprises go to the stage of research mode research industry trend, and more are looking for opportunities in the process of following.

But in the Internet era, mode thinking should become a basic way of thinking.

Including many enterprises because of the way of formation, capital participation in rapid growth, this is different from the traditional small and medium-sized mode.

This also makes the industry more omnipotent and quiet.

Reports on how much money the three oil companies have made has been reported repeatedly.

The three major oil companies in China handed over their annual reports last week.

Three companies made a net profit of over 260 billion yuan last year, of which PetroChina earned 139 billion 990 million yuan.

I used to joke with clients that in the face of monopoly, brand marketing would feel sad because we lost the meaning of existence.

From a certain point of view, brand marketing is a kind of market democracy. As a challenger, it has the chance to win the market and more in the fully competitive industry.

But what is interesting is that you will find that the brand building of monopoly enterprises is doing well.

Of course, all actions made without money are losing the real value of shock. They exist naturally in the mind.

Learning from other industries is of great reference value.

For example, China Mobile is the same as making phone calls. It also needs to distinguish the world wide, the dynamic zone and the Shenzhou bank.

The essence is the same. It distinguishes different groups of people, symbols and meaning management are all in place.

Third, the concept of the boss determines the result of brand marketing.

Brand marketing is a conceptual industry in the final analysis. A boss simply doesn't believe that he doesn't understand why Evian mineral water can be so expensive. How can he cooperate with a brand marketing company? We often say that pragmatism is still a matter of fact. In some ways, the brand is a retreat. More of our enterprises are not enough, and they will not tell consumers stories.

Now the retreat is based on pragmatism, and the story must be based on arguments, not bullshit and nonsense.

This requires the boss and leadership team to really understand what the essence of business is and why they want to go to brand marketing.

Learning may solve this problem. In fact, the best way to solve this problem is to fail in the market. Once you fall on the market, you will understand why you feel that something better than your product will sell well. Maybe you fail to understand it, because you have many deficiencies.

Such is the concept of things. Everything is in the secret of the mind.

To put it in a word, brand marketing is not omnipotent, but no brand marketing is absolutely impossible. What brand marketing can not be solved? I hope you can think about the core clue of brand marketing as a company's core. How can we play a better role? Especially, we are more and more enterprises in the market that are struggling for survival and development. You are not a revolution of technology mode. You are not a monopolistic enterprise. You realize that the brand seems to be very valuable, and almost all of them need brand marketing to solve the problem.

Whether it is the cohesion of your team or the competitiveness of the market, it comes from the growth of a seed. The brand seed theory hopes that every endeavor enterprise will be full of vitality.