Knowledge And Skills On Marketing Of Garment Discount Industry
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The top leading salesmen have summed up 10 key points of success: clear goals, healthy bodies and minds, strong ability to develop customers, self-confidence, professional knowledge, identifying customer needs, good commentary skills, good at handling objections, tracking customers and receiving money.
The work of discount clothing shopping guide is to find out the key to success in specific sales work.
Only by finding the key to winning a discount sale can the shopping guide be targeted.
The world's top shopping guide has summed up 10 key points of success: clear goals, healthy body and mind, strong ability to develop customers, self-confidence, professional knowledge, identifying customer needs, good commentary skills, good at handling objections, tracking customers and receiving money.
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The work of clothing shopping guide is to find out the key to success in specific sales work.
Only by finding the key to winning a discount sale can the shopping guide be targeted.
The world's top shopping guide has summed up 10 key points of success: clear goals, healthy body and mind, strong ability to develop customers, self-confidence, professional knowledge, identifying customer needs, good commentary skills, good at handling objections, tracking customers and receiving money.
1. clear objectives
Successful shopping guide must first have clear objectives.
Clear objectives usually include: determining the number of customers to be received every day, finding out which class the customers belong to, i.e. finding potential customers.
The wrong location of the customer target group will make the shopping guide waste a lot of time and get nothing.
Besides, shopping guides need to know how to approach potential customers, fully understand customer preferences, often give customers the best impression, and persuade customers to buy products in the shortest time.
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The discount clothing merchandiser has executive plan, which includes: the target group that should be meticulously received, the best approach time, approach to customers, and even provide the sales commentary skills and marketing solutions, so as to help customers to dispel doubts and let them make a quick decision to buy products.
2. healthy body and mind
Psychologists have proved that first impressions are very important.
Because of the particularity of sales promotion, it is impossible for customers to find enough time to find the inner beauty of the discounted clothing guide.
Therefore, the first thing to do is to have a healthy body and give customers a vivid impression.
Only in this way can customers have the desire to communicate.
3. develop customer capability.
Excellent discount clothing guides have strong customer development capabilities.
Only by finding the right customers, can the discount clothing guide be successful in sales.
Excellent discount clothing guide can not only locate customers well, but also have a strong ability to deal with customers.
4. strong self-confidence
Self confidence is the essential feature of successful people, and successful discount clothing guide is no exception.
Only with strong self-confidence can shopping guide think that he will succeed.
Psychologists have come to the conclusion that what people think is often easy to follow.
When holding the belief that they can be close to and persuade customers and return to the full, customers will not worry and fear when they buy customers.
Successful clothing guides have strong interpersonal skills, and only when they are confident can they win the trust of customers, and customers will have the desire to communicate with them.
5. strong professional knowledge
The fifth key factor in sales success is strong professional knowledge.
Excellent discount clothing guide products are much more professional knowledge than the average business people.
In view of the same problem, the general shopping guide may need to be consulted before answering the question, and the successful discount clothing guide can answer immediately, and give a satisfactory answer in the shortest time.
That is, excellent discount clothing guide is always superior to the general clothing guide in professional knowledge learning.
6. identify customer needs.
Quickly identifying customer needs is the sixth key element of sales success.
Even for the same products, different customers' needs are different, and their demand for products is not the same.
Excellent discount clothing guide can quickly and accurately identify the purchase needs of different customers, so as to win the order.
7. commentary skills
In addition, the excellent interpretation skill of discount clothing guide is also the key to success.
The excellent guide is good at using the skills of briefing, making concise and comprehensive information, providing accurate information to customers, and accurately answering the customers' questions and satisfying the customers' answers.
8. good at dealing with objections.
Good long dealing with objections and pforming objections into the selling points of products are eighth key elements to win.
Excellent discount clothing buyers are always ahead of the general discount clothing buyers.
Sales market competition is very strong, customers often have a variety of choices, which brings great pressure to clothing salesmen.
To catch customers, business people need to be good at dealing with customers' objections, seize customers' purchase signals, and enable customers to buy clothes easily and cheerfully.
9. good at tracking customers.
While developing new customers, keeping regular contact with old customers is one of the keys to the success of discount clothing guide shopping.
Clothing shopping guide can continuously create a lot of high performance, and it needs more customers to buy. This requires discount clothing guide to achieve the most satisfactory management of customer satisfaction.
Successful clothing salesmen need to keep in touch with customers, remember customers' preferences and give customers a high degree of mental satisfaction.
10. the ability to collect money is strong.
Strong ability to collect money is also one of the keys to success in sales, otherwise it will fail.
Excellent business people can recover money more quickly than ordinary clothing salesmen when handling receivables.
When you meet customers' payment, you can find various excuses, such as "I'll think about it again", "this dress is all good, it's your price..."
To grasp the 10 key elements of sales success, to imitate and learn, and to strengthen it into their own habits, discount clothing guide shopping can achieve continuous success and achieve better and better results.
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