Top Brands Don'T Like TV, Love Magazines.

Some international

The brand, rarely seen in TV advertisements, such as clothing brand Armani and LV, we often see them in some fashion magazines.

The emergence of this phenomenon should be related to the product.

High end clothing products are conveying an emotion, while advertising through TV media, it is difficult to convey 30 seconds of advertising.

However, advertisements in magazine media are easy to achieve because readers of these magazines usually read carefully and take longer time in their hands.

It is advisable for high-end clothing brands to choose fashion magazines as the media, because the target groups of these high-end magazines are different, and the crowd classification is particularly obvious.

For example, some fashion magazines and fashion magazines, some high-end people feel that his identity belongs to this level, and the products in magazines will be fashionable and suitable for themselves.

In addition, there are also Airlines like business people on planes.

They can all do this kind of high-end brand advertising.

Moreover, the effect of this magazine usually has a lag period of three months. The opportunity will see a magazine a month ago or two months ago.

In this way, the magazine media advertisement will continue to work for a longer time, and the enterprise can slowly let consumers feel and understand their brand concept.

In fact, the way of promotion of domestic garment enterprises is not the same as that of other industries, and many of them are fast looting.

We must know that only the Chinese market can produce such rapid looting behavior, because many consumer groups are just inspired, the market is in a period of rapid growth, and the operation of foreign markets has been relatively mature.

Therefore, many foreign brands adopt the way of magazine media advertising, which is related to their brand concept and marketing strategy.

In addition, foreign enterprises generally take news release, celebrity endorsement, public welfare activities and other public relations, to improve the image of their own brand.

If it's just crazy to smash TV ads and fight hard, it will probably ruin the brand.

Like many brands of clothing in China, advertising is a bit tough and hard to convey. How dare you, I am more powerful than you, but few companies really start from the perspective of consumers' inner feelings, and gradually infiltrate them, so that consumers can gradually produce an emotional recognition and dependence.

For the current Chinese market, this may be a wrong behavior at this stage. In the future, people will gradually learn the successful way of international brand advertising.

Of course, this can not be generalized.

At present in China

On the other hand, in order to build up their own brand, in order to plunder resources and accumulate funds, enterprises can also take savage marketing methods in the short term, and then gradually upgrade their brands after growing up, or re establish a high-end brand.

In addition, many enterprises have no way to fight, because there are hundreds of millions of peasant brothers in the Chinese market.

Faced with these consumers, if we slowly do emotions and make brands, it is too difficult.

Like many groups just emerging from the countryside, most enterprises want to seize this crowd and go deep into the county-level cities to do the coverage because the number of this group is too large, which is justifiable.

In fact, for Chinese enterprises, a brutal way of marketing can also make money; if you can think of the future and set up another brand to do the high-end market, then you are now in the stage of plundering basic resources, and you can do it too well and savage marketing.