Breaking The Original Mode Of Government Management: Reinvention Of Wangfujing

With department stores Retail Encountered in the cold winter, the "Wangfujing" is also actively brewing spanformation.

In September 21st, Dongcheng District, Beijing announced at the fourth Beijing Wangfujing international brand festival that Wangfujing will create a number of flagship projects such as Wang Fu, central and Harbour City. The new commercial and commercial facilities will be 460 thousand square meters. It will become an International Landmark of famous brands. Among them, Wang Fu central will be an important support for the next step of brand upgrading in Wangfujing business circle, and is expected to be completed by the end of 2015.

At the same time, the Wangfujing business circle will break the old mode of government management in the future. Wangfujing business district will set up a business association to manage itself. "With the continuous development of the commercial blocks in Wangfujing, the future business circle will break the original mode and manage itself with the form of the Federation of Commerce." Wang Zhonghua, deputy district governor of Dongcheng District, said at the forum.

Build "Wangfu central"

In the future Wangfujing, the main street will form three shopping centers and department stores in the south, central and North, and the goal is to become the second "central Hongkong".

In September 21st, the flagship business center on the south side of Wangfujing was officially named "Wangfu central". It is reported that Wang Fu central is Hongkong's first commercial real estate project in Beijing, and will be dominated by high-end retail. Project naming aims to create second "central Hongkong" in Wangfujing.

"Wang Fu central" is located Wangfujing The west side of the street, East Wangfujing street, West to Chenguang street, South sweet water well Hutong, north of the great Ruan Fu Hutong, the construction area of 150 thousand square meters. The central government of Wangfu is a high-end retailer. 50 thousand square meters of retail space and 74 guest rooms will be the flagship business center with the most brand building effect in the Wangfujing area. It is understood that the shopping center will be completed in the three quarter of 2016.

It is reported that the project will be jointly developed by Hongkong land and Beijing Dongcheng District government. Located in the golden section of Wangfujing street in 2011, the site was taken from Hongkong by 2 billion 910 million yuan, which is equivalent to 22 thousand yuan per square metre of floor space price. Its location is located between Wangfujing department store and Beijing Hotel.

Hongkong real estate was founded in 1889. It is a real estate company under Jardine group and owns many properties in Hongkong central business district. Early entry into the mainland projects mainly residential market, most projects in collaboration with local developers, including cooperation with Wantong Group "Xincheng international" project, and Longhu group in Chongqing to develop "river and city" project.

"Hongkong land has long been committed to developing and managing high-quality, high-end commercial and residential real estate projects in all parts of Asia. This time, Wangfu central project will be built as a new landmark for Beijing's shopping and fashion life. Peng Yaojia, chief executive officer of Hongkong real estate, told reporters. According to reporters from Hongkong to understand that the company has officially opened the central hall of Wang Fu, to start investment activities for the project. Wang Fu central is the main project of the Dongcheng District government in the fourth Wangfujing international brand Festival. The government intends to upgrade the Wangfujing business circle through new projects to create a New International Landmark business circle.

　 　 Wangfujing Business circle upgrading

"Wang Fu central" project will be an important support for the next step of brand upgrading in Wangfujing business district. The head of Wangfujing construction management office said. According to the planning of Dongcheng District, a number of large-scale projects, including the international brand center of Wangfujing, the Harbour City Art Center, the art center of d'art and the west dragon hall, will be completed in the past two years. The new commercial and commercial facilities will be nearly 460 thousand square meters. The location of several new buildings will be concentrated in the northern section of the big street.

In 2011, Dongcheng District promulgated the "12th Five-Year" development plan of Wangfujing, adding many large new projects. On the brand street, Li Jun, deputy director of the Construction Management Office of the Wangfujing, said that the Wangfujing business development belt is now advancing according to the plan. In addition to "Wangfu central", at the south side of the China Art Museum, the art center is now under construction. On the west side of the Wangfujing church, Beijing will also build the first "inner street style" large volume commercial complex, Harbour City, which will be completed in 2016. On the south side of the department store, many international famous brand centers are expected to be completed by the end of next year and early 2016.

Wangfujing street has more than 700 years' history of building streets and more than 100 years of commercial development. After hundred years of development, it has become a well-known business, famous brand, and old business center, which has a strong business atmosphere. In fact, the Wangfujing business circle has always been a land of investment for Hong Kong businessmen. Here is a collection of Henry Fok's VIP Building, Li Jiacheng's Oriental Plaza and Sun Hung Kai's new Dongan market.

Dongcheng District deputy district governor Wang Zhonghua also revealed that the future planning and construction of Beijing Metro Line 8 will be completed underground from the commercial street of Wangfujing, and each station will be set up on both sides of the pedestrian street. While facilitating traffic and increasing passenger flow, it will bring unprecedented development opportunities for the future development and utilization of Wangfujing underground space. The market will break the development situation of "fighting for each other" and try to use the integrated marketing mode to achieve "leveraging" development.

Reporters learned that the subway line 8 located on the north side of Wangfujing street has been confirmed at the station, which is on the south side of the future Harbour City. The site selection of several new buildings representing the upgrading of the Wangfujing business area is concentrated in the northern section of the main street.

In addition to project upgrading, the future management system of Wangfujing business circle will also undergo tremendous changes.

For the respective roles in cooperative development, Wang Zhonghua said that from the traditional point of view, the development of commercial blocks was much more controlled by the government. Now we should change the "government's hands" into the "hands of the market". At present, the Wangfujing chamber of commerce is preparing for the future role of the government in Wangfujing development, which will continue to play by the chamber of Commerce.

According to the reporter's understanding from the brand Festival, the business district of Wangfujing will set up a business association to manage itself. Wang Zhonghua said at the forum that with the continuous development of the commercial blocks in Wangfujing, the future business circle will break the original mode and manage itself with the form of the Federation of Commerce.

According to statistics, the average annual passenger flow in Wangfujing area is more than 70 million passengers, with annual sales exceeding RMB 10 billion yuan. In the future, Wangfujing business district will also add 460 thousand square meters of commercial buildings. "Such a large area of commercial blocks will be managed by government support, enterprise development and the role played by chambers of Commerce." Wang Zhonghua said.