Chinese Clothing Needs To Start Brand In Russia

Due to Ukraine's internal disorder, European and American sanctions against Russia, Russia's opposition to Europe and the United States, China's cotton clothing has been recognized as a low and middle consumer in Russia because of its light, cheap and colorful colors.

The author thinks that China

Businessmen entering Russia need to start branding in Russia.

First, although Chinese clothing manufacturers such as Dong Shang clothing and Costa Costa apparel have gained sales in the Russian middle and low end market, they also know how to design the Russian body, but they do not see how to integrate into Russian style.

If you can integrate into the Russian style, just like Chinese sugar pear, plum, citrus peel and other flavored drinks to beat foreign drinks.

Obviously, the first step for Chinese clothing brands is to integrate into Russian dressing culture, which is the foothold of Russia's high-end clothing market.

Second, we should abandon the low-end attack on the middle end, because the competition from the low end countries such as Vietnam and Chinese counterparts is fierce.

Therefore, in a fast fashion fashion, you can refer to UNIQLO's clothing strategy to run the thinking of Chinese cotton wear in Russia.

Fast fashion is a catalyst for striking the high-end clothing market in Russia.

Third, it is the key to win the high-end clothing market in Russia by integrating some of the styles of Russian style such as big lapel, corset, long coat and so on, based on the fashionable clothing of the global fashion week.

For example, in the recent men's wear trade exhibition in Las Vegas, men's hat colored pattern windbreaker can be applied to Russian clothing. In addition, the Russian Lapel can be remodeled and decorated.

Obviously, what the author means is that every small area needs some innovation and changes to win the love of the upper middle class consumers in Russia.

Fourth, for Chinese clothing traders who have just started to enter Russia, the author suggests that collective fashion week should be held to produce collective influence and cost sharing.

This is an easy way to produce Russian influence.

Fifth, clothing sales

It is indeed a knowledge, which involves all kinds of costs, such as store rent, labor, marketing, advertising and so on.

Although it can reduce costs through electricity providers and express delivery, it is not helpful to brand awareness.

How to sell hot is indeed a knowledge, not easy to succeed, but I believe that through mixed sale, mixing and mixing, it can enhance sales.

Sixth, how to properly launch the Russian market awareness requires a very good and excellent strategy. In this regard, the Chinese apparel business is still a blank sheet.

The problem is that the internationalization of Chinese garment manufacturers has not been a successful example, so far there is no world-famous clothing brand in China.

Building brand names in Russia is unprecedented.

To sum up, the author thinks that nearly 20 exhibitors, such as Dong Shang clothing and Costa costumes, will occupy Russia and occupy the high-end clothing market in Russia. They will become the first foreign businessmen in Russia and become the largest clothing salesmen in Russia and become the first Russian clothing companies.

And so on, we need a lot of preparation and research. Talents have become the icebreaker of clothing in the Russian market.