Nike Net Profit Rose 23% To $960 Million In The First Quarter.

In September 26th, according to Nike, the world's largest sports shoe manufacturer, its net profit increased by 23% to $962 million (HK $7 billion 511 million) over the first quarter of August, and its earnings per share were $1.09, higher than the market forecast of $0.88.

Nike pointed out that the group's operating income increased by 15% to 7 billion 980 million dollars during the period, which was better than that of the group.

The estimated profit margin is 7 billion 830 million yuan, margin margin expanded 1.7 percentage point to 46.6%.

Excluding the exchange rate effect, Nike's quarterly revenue in North America increased by 12%, and its growth in Western Europe increased by 25%.

Gross profit margin rose to 46.6% during the period, up from 44.9% in the same period last year.

Analysts believe that Nike's first quarter sales were boosted by the soccer World Cup, and the number of Nike sponsored national teams exceeded Adidas for the first time.

In addition, Nike disclosed that from September this year to January next year.

The value increased by 11%, excluding the exchange effect, the increase was 14%.

It is better than the market expected 9% and 11% respectively.

According to historical information, Nike's key development areas are the Chinese market, the women's sports series and the electronic store three aspects. Last year, the target of achieving the annual revenue of US $36 billion was set out in 2017.

But according to the planning direction of Nike, its development in the North American market is very smooth, but in China

The development has slowed down.