Hey, Customer + Logistics, Or Will You Attack Alibaba?

SF has replaced China Post to become a partner of all 7-Eleven convenience stores in Guangzhou.

As the founder of Shun Feng express, Wang Wei is a low-key and mysterious courier giant who has never been interviewed by any media for 18 years.

But this does not affect him and Shun Feng is weaving a huge net, ready to "express + electricity providers + convenience stores + finance" net among them.

Huang Gang, director of China supply chain alliance and logistics information expert of China Federation of logistics and purchasing, told reporters in an interview with Nandu, "the strategy of any big enterprise is different from that seen by the outside world. The strategy of Shun Feng is no exception, and the boss is a low-key Wang Wei."

Landing distribution acquisition is just the beginning.

In June of this year, Shin Feng bought the Beijing Youth Daily's "landing red hat logistics" as the largest shareholder, providing Beijing's last mile landing service to many electric providers.

In July, they also took the first two enterprises in Shenzhen.

In September, SF continued to acquire Sichuan Xingcheng home distribution logistics Co., Ltd., and part of its terminal business in the southwest region will be borne by Star Road home delivery.

The 3 month acquisition of 3 landing companies is only the beginning. Shun Feng has made it clear that "Star Road home delivery will not be the last one."

From express delivery to electricity supplier, and now to large-scale acquisition of landing company, what is Wang Wei planning? For this reason, only confirm the facts in SF, but there is no further explanation.

"In fact, the strength of landing with the enterprise is to distribute the electricity supplier."

Xu Yong, chief consultant of express logistics consulting network, said in an interview with Nandu reporters that the acquisition of landing products by SF has enriched the product chain, changed the direction of big logistics, and realized the integration of distribution and distribution.

He believes that over the years, Wang Wei has been learning international express, pforming to integrated logistics, and constructing supply chain integrator solutions.

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+ finance "is the future business model of logistics becoming bigger."

Huang Gang believes that the value of landing with data is an important connotations of the merger and acquisition of SF.

Many years of B2C distribution services have accumulated important C terminal user value.

This value can be used to analyze the consumption habits of the community crowd, which has unimaginable commercial value for the big data driven precision marketing of Shun Feng, SF and hay customers.

Once the SF will incorporate the best quality landing companies in big cities, combined with its backbone network, combined with finance, it will control the quality resources of the last mile, and firmly control the pattern of future community consumption.

Huang Gang has also said in many public occasions and micro-blog that in the current situation of O2O and C2B mode, the traditional B2C business has been declining, so the acquisition and landing is the best time.

In fact, in May 18th of this year, SF's "Hey guest" convenience store was launched in the whole country. At that time, there were more than 500 outlets.

According to the latest data from Nandu reporters, 4 months later, the number of stores opened by customers has reached nearly 2000 nationwide, covering one or two to three or four cities. Among them, the number of stores opened in Guangzhou has reached 157.

According to this speed, the goal of expanding 3000 stores nationwide in the year of SF is very easy to achieve.

The reporter learned that, at the beginning of the planning and establishment, the location of hi customers is only the collection point network that SF provides to solve the last mile problem of express delivery. The convenience store function is not its main business, the purpose is to share the operating cost.

But hey, after the guests came to the world, there was a huge adjustment from location to function and furnishings.

23 noon, the Nandu reporter on the dongdongdong road in Guangzhou, a restaurant to see, because the crabs are about to go on the market, the store also launched a direct shipment from the origin, can reach a variety of crab gift box within 48 hours.

The two guests living nearby are asking about the price of this product.

Reporters saw that at present there are still no physical products in the store, and only a few dozens of product advertisements are posted.

If you want to get richer product information, you can use the iP ad provided by the store to select the Internet.

According to the salesperson, if you place a order for a customer, you can play 10 percent off if you exceed 100 yuan, but there is no such discount on the Internet.

Whether it's passenger flow or product supply, the new generation of community service business seems to be unable to catch up with traditional convenience stores and is being questioned by the outside world.

In this regard, Nandu journalists learned from the inside of Shun Feng that at present, the "Hey customers" seen by the public are still in trial operation stage, and the mode is not the final version.

SF is not eager to introduce too many businesses. It aims to explore the best mode of operation.

At the same time, after further improvement in commodity category, shopping experience and community service, the services and products that are more suitable for community groups will be released synchronously.

In fact, Wang Wei's recent series of actions are all trying and improving.

Xu Yong said.

Huang Gang thinks, "Hey, the first version is now showing. Even if the content mentioned above is achieved, it is only second editions, and there will be third versions in the future."

What do you want to do? What do you want to do? What do you want to do in an ideal state? Huang Gang, who pays close attention to Shun Feng, says that in 2013, the annual revenue of SHF is 28 billion yuan, and its express amount is about 1 billion 100 million. It has ranked the top of China's express industry in terms of revenue, but 1 billion 100 million of the total volume of sending business is limited compared with the 9 billion 200 million market share in 2013, and the volume of traffic is not as good as that of Shen Tong and Tantong.

"How to realize the rapid development of SF in the future? This is definitely a question that Wang Wei and the relevant strategic highs have been thinking and exploring."

And hey, the layout of customers, from the terminal community to the origin or brand side, directly through the flat supply chain access.

If the whole category and all channels are common, it will bring huge increment to the entire express delivery volume of SF.

Xu Yong believes that the ideal state of Hakka is to introduce value-added services, such as payment services for some life services, traffic ticketing, etc.

In addition, the cold chain business can also be developed by using the radiation of hey customers, and the freezer can be put into the store.

Two major strategies

"Wang Wei has two strategies: one is to build a department store in the logistics industry; the other is to connect the supply and demand of the community."

Huang Gang said that in the strategic layout of Shun Feng, domestic express delivery, international express delivery, warehousing, and Shun Feng aviation are only the pattern of their 1/3 share, and the larger strategy is in the retail layout of the commercial empire, including B2B, B2C, C2B and O 2O. At the same time, there are also financial, mobile Internet and big data strategies.

In the words of Shun Feng, Wang Wei will build a "department store" in the field of logistics.

He believes that in the future, Wang Wei will attack the whole business, and the consumption of the community will also be regrouped.

Xu Yong also said that the move of Wang Wei to do department stores has been very obvious.

He believes that there is still room for market segmentation.

For example, targeting white collar and fashion crowd to provide products, while selling some elderly goods, for young people to choose to give their elders, looking for differentiated operation with Taobao.

Huang Gang predicts that the consumption of big data driven end products will be directly distributed to online communities and offline communities. After three years, the consumers will be the online communities gathered after 90 years and the offline communities gathered after 60.

End community platform e-commerce based on community demand oriented C2B will gradually become the mainstream.

It is an inevitable trend for a brand base to be directly supplied to the community, and from a base to a consumer through a fast logistics network.

The industrial base will directly connect with the "two communities", and the convenience store + last mile logistics will usher in absolute business opportunities.