Messi Stores Invest Heavily In Online Shopping Services 12 Stores Take The Lead In Pilot O2O

A few days ago, it was reported that department stores in the United States "target=" _blank "clkid=" 1701 "style=" color: RGB (15, 107, 153); "> Messi department store (Macy" s) has invested heavily in the construction and operation of independent online shopping service platform.

At that time, Messi department store will realize seamless connection between online and offline, sharing logistics and distribution, joint promotion and replacement.

According to reports, Messi stores now have 12 stores in 840 stores across the country to take the lead in launching the O2O trial.

Yesterday, a widely circulated article on Messi's O2O strategy revealed that since 2013, Messi's department store has implemented universal online stores, and has made several attempts in the Internet pformation of stores under the offline application, smart fitting rooms, mobile payment and App technology innovation.

However, these moves are more focused on the offline field. As for the progress of the electronic commerce platform, Messi's department store did not tell more.

According to people familiar with the matter, Messi's radical strategy in O2O is to strive to compete with eBay's O2O platform.

But in fact, in the field of the US electricity supplier, eBay or Amazon still has no very successful strategy in the O2O field.

On the contrary, mature retailers such as WAL-MART take the initiative.

It is reported that Messi's independent online shopping service platform visitmacy 's is still improving.

Billion mobile power network noted that the platform is mainly built around the customer or membership system, and many urban users including Boston, Chicago, Las Vegas, Losangeles, Miami, New York and Orlando can visit online and find the corresponding online offline services.

Check the relevant information and show that Visitmacysusa.com was registered in June 24, 2009.

Its IP address belongs to the host provider CrystalTech Web Hosting all.

Visitmacysusa.com's Google PageRank is 5 and Alexa ranks 1009342.

According to webmaster tool domainstool estimates, Visitmacysusa.com website has about 392 visitors per day, about 6 advertising revenue per day.

Of course, the actual situation may be more reliable than the number provided by the query tool.

For the time being,

Pilot in several stores

The stores have begun to try various kinds of marketing related technological innovations.

If you can help the salesperson display the goods collocation and commodity information more effectively for the consumers, and speed up the new generation of enhanced handheld terminals and tablet computers, Connect@Macy s Centers in several stores will facilitate the online shopping consumers to pick up the goods; increase the number of shop assistants to provide consumers with style matching suggestions and product recommendations; in some of the pilot stores, consumers can also display products on the electronic service stations and large interactive screens, and buy products through mobile phones. "S"

In addition,

Similar products (Bloomingdale 's Tabletop Builder) Messi online desktop matching will be launched in October 1st to help consumers mix and match with tableware, plates, glassware and other furnishings, and provide home furnishings suggestions.

According to foreign media reports, Messi's Department tried to build a pan channel from last year, that is, "no matter which channel it is used, it should absorb the best essence from the physical store and online experience".

Around the customer's needs, create a consistent and seamless shopping experience throughout a variety of shopping channels.

Data show that in the past three years, Messi's department store has gone out of the financial crisis, and its market value and sales scale have continued to grow.

In the 2012 fiscal year, Messi's sales revenue was 27 billion 700 million dollars, 4 billion 200 million higher than that in 2009.

The latest figure is that in the fourth quarter of 2013, Messi's department store made a profit of 811 million dollars, and its profit growth in the fourth quarter was 11%.