SF, Hey, Customers Burn Money Has Not Cooled. "Community 001" Has Killed Again.

"Daughter, there is a shop down the block, and you can buy anything and make it home free of charge." Yesterday morning, Xiao Li, who was staying in the imperial court, looked downstairs. It was filled with a lot of daily necessities at the door, from grain, oil, salt to mineral water and washing powder. Xiao Li was looking at it, and the staff came up and handed over a publicity page. "We don't have a physical store, but some goods in the supermarket can be bought. If you make a phone call, you can deliver it to your home within 1 hours." The young man explained carefully that all the goods were in line with the price of Hangzhou supermarket, and the cash on delivery, and now that the shopping was full 1 yuan, the goods were distributed free of charge.

Miss Li immediately picked up something, "a bag of rice, a bucket of oil, plus a bottle of olive oil and two packets of salt." After counting the bill, a total of 192 yuan, and soon, Xiao Li received the rice oil from her daughter. "I didn't feel relieved later, and I went to the" Lianhua world "to compare the price and found that the price of olive oil was the same. In the twinkling of an eye, she became a loyal little fan.

Yesterday, reporters also came to the community of Ms. Lee's mouth, far from seeing two big tents like a small supermarket. Staff introduction, this "community 001" stationed in Hangzhou city for more than two months, belongs to the online life supermarket, as long as there are some commodities in Hangzhou supermarkets, they also have, customers need them to help to send home, "these two days, we are to the Jianguo Road on the home shopping to pick up the goods."

　　 Hangzhou 4 Business District store Daily volume five hundred or six hundred

However, after listening to a big circle, what is "community 001"?

Opening the official website is just like an online supermarket, north up Canton and Shenzhen, Nanjing, Chongqing and other 12 places have become its coverage area. Hangzhou is also one of them. The company has a more famous investor, that is, angel investment Xue man Zi. "Like a farmer's spring, we are a porter of a large store." This should be the definition of this model when its founder interviewed.

Known as "no warehousing, no logistics, no big supply chain", in 2012, in Beijing and the bee lotus lotus, the provision of distribution services to community residents within 5 kilometers, goods are from the business district to cooperate with the hypermarket to get goods, and to the consumer promise to deliver an hour.

At present, Hangzhou City We have developed peace square, canal Plaza, Xicheng square and 4 business circles in Jiangcheng. We have entered various communities to promote sales and publicity. "We receive about five hundred or six hundred customers per day, and in the future, we will add 15-20 similar business circles on this basis." Yesterday, Shao Yuanyuan, the 001 founder of the community replied.

　　 Community store Come one after another

Before you make a profit, you can afford to burn it.

Since the beginning of this year, there has been an endless stream of electricity providers focusing on the concept of "community". The discussion of "Hey customers" has not yet cooled down. "Community 001" has been killed again, which has attracted many industry's rhetorical questions: "although there is no pressure on land rent inventory, the huge transport team is also not cheap, no transportation cost.

A lot of retailers also speculated whether they would become the agents of supermarkets or products and charge similar publicity.

Yesterday, the reporter contacted O2O practical training camp lecturer Tang Wenlei, he said recently also pay special attention to the "community online offline" mode, after Vanke has also voted a project, called "all things warehouse", the owner can put some temporary supplies do not need temporary supplies in such places, and pay a certain rental costs; Shun Feng hey guest, needless to say, and "community 001" is not the same, but there are crossover points, the original layout of the community surrounding some fruit shops, flower shops also have to pay rent costs, but online and offline mode has an advantage in this regard.

However, for the "community 001", in addition to O2O, it also gave it the title of "B2H" mode, that is, Business to Home (enterprise to family), which was originally classified as the "community instant delivery" concept of the electricity supplier corps, and the "Bridge Shopping Network". However, in 2013, because of many reasons, the operator said that to continue operation still need additional investment, but after a year and a half, it had burned one hundred million yuan.

"Community 001" received nearly 30 million capital investment from angel in 2012. After that, the A round of financing received more than 100000000 yuan. According to sources, in June this year, the funds for angel investment stage had not yet been burned. Yesterday, Shao Yuanyuan also told reporters that "1 yuan free delivery" is only a short-term strategy to benefit the people. After that, the expected revenue pattern is directly divided into businesses or manufacturers. Similarly, prior to the Beijing bee lotus flower sales increased because of cooperation, while the "community 001" received the rebate profit of the sales commodities.