Dream Bazaar Committed To The American Clothing Road? The Employee Called The New Boss.

　　 The dream bazaar employee called the new boss.

In September 23rd, when reporters arrived at the headquarters of the dream bazaar in Liwan District, Guangzhou, everything seemed calm.

Zhou Baxing, a staff member of the dream bazaar fashion shop, told reporters that as a bottom salesperson, he did not hear about the takeover of the company. Then, after talking with several employees of the company, reporters learned that Meng bausa came to the two new bosses on the day, one of whom was called Stephen. Since then, the reporter has verified the above Zhou's employees. He said, "the boss is changing. We haven't seen it yet, but we don't know the company's acquisition."

　　 Moonbasa A male employee in the business department said, "it is true that there is such a thing. It is also the group you say, and the boss is also called Stephen, but I have not seen him now, only his way of contact." When the reporter asked the boss, who was called Stephen, to contact, the staff said it was not convenient to disclose.

Since then, the reporter telephoned Li Shudong, founder of dream bazaar, Li Shudong declined to interview on the telephone for "temporarily not convenient to disclose".

Interviewed by reporters, the Shanghai headquarters Market Department of the American clothing road has not denied the takeover rumor. It is only said that Yi Lu is an American company. Many representations of dream bazaar are directly butted with the headquarters of the United States. The situation in Shanghai headquarters is limited. As for the amount of purchase, the market department said that the amount was very sensitive, and it was the top secret of the company. He did not know, "but I estimate that $20 million will not work."

The American clothes Road Shanghai headquarters market people said that after the dream bazaar was included in the clothing Road, according to the size of the clothing road and the popularity in the United States, dream bazaar may be introduced into the new concept, and has further development. "It is also because there is a complementary existence. If there is no complementarity, we can not make a brand by buying alone."

　　 It was $55 million last year. Wind pitch

Dream bazaar was founded in December 2006. At the very beginning, dream bazaar positioned itself as a vertical website for women's underwear.

It is understood that 2011 is the golden year of the dream bazaar. The data disclosed by Guangzhou Mora Network Technology Co., Ltd. (dream bazaar) show that after nearly 5 years of development, the company has nearly 2000 people, and has a clothing design and manufacturing base in Guangzhou. In Hongkong, France and Korea, it has established a fashion buyer team and design research and development studio. In Shanghai, there are more than 200 e-commerce marketing teams.

In 2012, dream bazaar began planning to start IPO. In 2013, Meng bausa won the fourth round of international venture capital of $55 million and announced its first profit.

For the current B2C clothing business operators, Wan Qing consulting CEO Lu Zhenwang told the daily economic news reporter, the domestic B2C clothing, the profits are generally low. Because electricity providers invest heavily in technology, operation and human resources, and for consumers, it is difficult to maintain a long-term viscosity for a single brand. "This makes no independent B2C clothing business enterprise able to succeed."

For the dream bazaar in the United States clothing Road, AI media consulting CEO Zhang Yi told reporters that dream bazaar as an electronic business platform, its burden is too heavy. The dream bazaar wants to build up a lot of brand names, and then sells, it needs to do too much.

Zhang Yi believes that an e-commerce platform is not good at anything. E-commerce platform should be "light assets" operation, in order to have enough energy and ability to maintain. "There are too many things to do, and dream bazaar is both an e-commerce provider and a garment brand dealer. It will inevitably lead to high demands on cash flow and comprehensive operation capabilities of the company."