Adidas Dug Nike Football Shoes Design Director

The competition with Nike is still going on.

It is reported that Nike football shoes design director Denis Dekovic suddenly announced job hopping to Adidas.

At the same time, Marc Dolce and Mark Miner, which are responsible for basketball business and footwear design, are also involved in Adidas.

During the Brazil World Cup,

Nike and the two companies are arguing over who is the world's first football brand.

Adidas is the official sponsor of the world cup for more than 60 years, while Nike has won the sponsorship of ten national teams and 6 top players for the first time, and surpassed Adidas for the first time.

Adidas CEO Herbert Heiner (Herbert Hainer) also acknowledged that in the field of football shoes, Adidas is facing Nike's "go hand in hand" competition, but it is still expected that "this year, our operating revenue will increase by 1 billion -12 billion euros (about 1 billion 400 million -16 billion), of which the world cup will play a very important role."

The next day after the world cup, Adidas announced that it would sponsor Manchester United jerseys from the 2015/2016 season, with a total sponsorship fee of 750 million pounds (about 1 billion 260 million dollars).

That means Manchester United.

The 13 year - long shirt sponsorship relationship has ended since 2002.

However, in August, Adidas released its first half financial report, which has reduced sales expectations this year.

But this did not affect Adidas's determination to compete with Nike in the field of football.

This time, Adidas removed Nike Denis Dekovic and other three generals from Nike.

NIKE GS, the lightest football shoe in Nike's history, came from the hands of Denis Dekovic. Meanwhile, the former Nike football shoes design director also worked with many stars such as C, Neymar, and Ge TSE.

In the industry view, Denis Dekovic will lead Adidas football shoes into a new era.

Let's look forward to it.