Armani, A Luxury Group, Announced Its March Into Fast Fashion.

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The group announced to enter the fast fashion field.

5% of the rich people occupy 50% of the luxury consumption. Although the overall consumption of luxury goods is increasing, the increase is mostly the "pursuit of luxury" consumption crowd. This part of the consumer group's purchasing power is actually limited.

The seemingly luxurious luxury merchants have closed down. This signal also tells us that for the luxury brands, the most profitable year for Chinese market is over.

Although AX Armani Exchange has a broad consensus as the low-end brand of Giorgio Armani, it is still a challenge for the industry to firmly and directly issue this strategic plan.

Armani blunting to learn Zara and HM is puzzled by many luxury fans. After all, their French counterparts Louis Vuitton and Hermes have long been known as high-end strategies.

Armani group's middle and low end strategy was led by Livio Proli, general manager of the group, while John Hook, the former vice chairman of the group, interviewed publicly in 2012, publicly admitted that she was dissatisfied with the strategy and left the Andrea Camerana, which was regarded as the successor of the Armani kingdom in 2014, and suddenly left the company.

In the era of financial crisis after the economic downturn and the mass consumer spending, the luxury consumption will gradually return to reason. In 80s, Japan's economic take-off and the rapid development of China in 2000 have brought European luxury goods to a broad international prospect. But nowadays, there are few new markets to be opened up. Africa and India have long been favored, but in fact, they are expecting too much. The luxury industry must continue to cultivate in the three inherent regions of North America, Europe and Asia Pacific, so their vision can only be directed toward the deeper market.

Unchanged traditional product strategy loses attraction.

Recently, Bain company has published a survey report that the sales of luxury goods in China increased by only 2% last year, which was 30% in the previous years.

At the same time, the world's three largest luxury group has slowed down its expansion in China and adjusted its business strategy.

Apart from the data is not optimistic, the withdrawal of physical stores is the most intuitive industry, Shanghai is the most directly affected by the cold wave of the Chinese metropolis.

Giorgio Armani flagship store, which was held in the Bund for 10 years, was closed last year, while the Bund six Dolce Gabbana and the Bund eighteen Patek Philippe and Boucheron were also evacuated.

The seemingly luxurious luxury merchants have closed down. This signal also tells us that for the luxury brands, the most profitable year for Chinese market is over.