Behind The Outbreak Of O2O, Convenience Stores Are Delicious.

At such a time point, the O2O tactics of the electric business enterprises are to create the template mode first and then copy it to the whole country.

In this process, choosing what kind of offline partners will become a key to the O2O chain.

As early as last year,

China and Shanghai's family (FamilyMart) convenience store have launched the self collection business.

After buying products from Amazon, users can go to the family convenience store to make their own payments, which can be paid online and cash in cash.

The way Alibaba cut into convenience stores is

In the first half of the year, Alipay has been working with IKEA, Hongqi chain and 7-11 convenience stores. Users can pay for the convenience store by Alipay.

Data show that at present, Alipay has supported 2 000 convenience stores.

Recently, through

The official website of the convenience store on the platform enables consumers to locate the nearest storefront with LBS positioning.

Jingdong will jointly launch personalized and high quality logistics services in joint convenience stores, such as "timing up", "15 minute speed up", "door-to-door experience", and "after-sales service of nearby stores".

Jingdong has made use of its strong advantages in logistics to open up the "recent mile" problem that has plagued the logistics industry for a long time, so as to seize the business opportunities of community delivery.

Why do giants have a liking for convenience stores? From the characteristics of the business format, convenience stores are the closest consumers to local life, and convenience stores are also closest to consumers, and services can be delivered at any time and bear the last mile duty of the retail industry.

Therefore, under the trend of online online and offline integration, this format is the most suitable for business enterprises to get involved in O2O.

Internet companies are busy in the O2O field, expanding their offline allies.

However, unlike previous B2C companies who have taken part in the big business platform, the difference is that today's offline businesses, whether branded or retailers, do not refuse to cooperate with every Internet Co.

Deng Weiguang, deputy general manager of IKEA, who owns 5600 convenience stores, does not deny that the company has cooperation with Tmall, Tencent and Jingdong.

As a matter of fact, the convenience store is cooperating with the three giants because the value that each enterprise can offer to the convenience store is different.

These values are complementary to convenience stores.

The mode of cooperation between WeChat and convenience stores is based on social networking. Convenience stores establish social relationships with users through the functions of public numbers or service numbers provided by WeChat, through which users can serve or marketing, increase user stickiness in interaction, and gain more sales opportunities.

Consumers online shopping map is convenient, more willing to express to the door.

Mr. Yao, director of marketing of a foreign enterprise, said that like WAL-MART, the offline store became its after sale service point, such as the pick up points and return items of its online shopping mall. At present, the atmosphere of self purchase after domestic online shopping is not yet mature, and he suggests that it can be used as a trial site for a replacement point.

At present, the service function of the convenience store is relatively simple. It can only pay for utilities, bus cards and so on. In the future, it hopes to increase the number of special coffee bars or bars, such as purchasing ticketing services, online shopping service pfer stations, etc., and can have a chat in the community activities at night, making convenience stores a community life information center.

The convenience store starts from the front door to the subway station, then to the business building, the large shopping place, the entertainment place and so on, the location area expands greatly, the new shop unceasingly emerges.

Therefore, many consumers rely heavily on convenience stores to surpass supermarkets and supermarkets.

Whether convenience stores or Internet Co giants have made various attempts and efforts in recent years, the resistance is still very large.

There are not enough users.

Mainly young people can get used to this way of consumption. At the age of more than 40, they are so rare that they do not even think about it when they are over 60 years old.

The strategy is to make every effort to optimize the usability of the website, and try to make the users feel that it is more convenient to go shopping online than he goes downstairs. When he picks up the phone to call a businessman for takeaway, he will also think of using the mobile phone to log in to the website and choose the merchant's merchandise directly.

Convenience store is low.

A lot of convenience stores first hear that you are doing the Internet.

At last, after persuading the other side to start cooperation, and the O2O mode can bring him 1 months sales of several thousand yuan, the proportion of his turnover is not big enough, so that they can not attach enough importance to serving users according to the requirements of the website.

For example, it often leads to more than 1 hours of delivery time due to commercial reasons, which seriously affects the user experience.

It is very hard to gather in the community to thousands of users, but it is very easy to lose customers because of the inconsiderate service of businesses.

Websites must often visit those who have not logged in for a long time, and ask why he hasn't visited the website in the past 1 months. What convenience stores should do can make users more satisfied and constantly optimize the experience according to user feedback.

Profits are too low.

The average price of the convenience store is only 40 yuan, and the profit is even less. The initial price is only 3 yuan / single.

At the peak time, a community can make 130 orders a day, but the profit is only 400 yuan, but it needs 4 distribution staff. The payer can not leave the money for the delivery staff. All the expenses of technology development, editing, operation, rent and so on must be paid.

After more than 2 years of operation, the convenience store has tried various adjustments, and now it can make 1 distribution workers a profit of 15 yuan per delivery, while the number of orders has dropped, but every community can make profits.

Although technology, editing, operation, rent or loss have been added, the dawn has already come to light.

Development is too slow.

Every time we enter a community, we must start from scratch, from business negotiations to user advocacy, from editorial support to operation.

Fortunately, the longer you work, the more experience you have. The more you know how to do business, the quickest you can win the business, the fastest you can cover the users, and you can take some detours.

However, the future belongs to O2O, and people's consumption habits are undergoing irreversible changes. O2O, a convenience store that tries to test the water, will surely get a more substantial fruit.