How To Prepare Stores For National Day?

The National Day holiday is coming soon. In this exciting moment, have you prepared for the National Day promotion? People often say that "the public must be good at what they want to do, so they must first use their tools". When the clothing store owner wants to achieve good results during the National Day promotion, only by improving the sales skills of the shop staff in advance can he get a high sales performance accordingly.

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How to improve sales performance? The first thing to do is to understand the needs of customers and the psychology of customers, and then according to the needs and psychology of customers.

The way and means of sales.

Let's take a look at some of the necessary skills.

1. commodity display should be rich, and it can achieve the basic requirements of display.

Storefront

The richness is a very important factor.

But it is important to note that the stock should be appropriate to avoid excessive accumulation of goods, otherwise, the capital turnover will cause great pressure.

Cleanliness and tidiness are also a basic requirement.

The dignity and cleanliness of the uniform can make the speech of the salesperson friendly and trustworthy to the customers.

2. the price is reasonable and attractive.

The reasonableness of price is also a very important factor.

How to rationalize the price? To achieve the goal of rationalization of prices, we must achieve the following two points: (1) the reference price of the market; (2) the price provided by the supplier.

The prices of any commodity are cyclical, and the prices of the newly listed commodities will increase with the increase of demand. When they reach a peak, they will tend to moderate and gradually decrease.

The price of commodities depends on the periodicity of commodities, whether in the rising stage or in the declining stage.

3. use the least staff to achieve the best turnover.

The mall usually opens at 8 in the morning and closes at 10 in the evening. It takes 14 hours and two shifts.

The best number of people in a store should be allocated. The more people are, the greater the cost will be.

The staff of a private shop is around 8 people.

Large scale supermarket can reach 20-000 square meters, or even bigger, and it will use 300~500 people.

4. create a comfortable shopping environment.

Comfortable shopping environment can give customers a sense of intimacy and help increase customer loyalty.

5. do a good job in advertising.

Whether it's DM, or pop hanging on the wall, or through television, newspapers, leaflets and so on, the purpose is to attract more customers to the store to spend.

Advertising campaigns always want people to see, pay attention to advertising effect, rather than doing some advertising with no actual effect.

6. clothing guide buyers should first do the following:

Smile.

Smile can convey sincerity and charming smile is practiced for a long time.

Praise customers.

A compliment may keep a customer, which may lead to a sale or change the bad mood of a customer.

Pay attention to etiquette.

Etiquette is respect for customers, customers choose those who can make them happy.

Pay attention to image.

In the presence of professional image, the buyer can not only improve the working atmosphere, but also gain the trust of the customers.

The so-called professional image is to guide the buyer's clothing, posture, mental state, personal hygiene and other appearance, can give customers a good feeling.

Listen to the customers.

One of the common faults of a salesperson who is not experienced is that he always talks about customers until they are bored.

Listening carefully to customers' opinions is one of the most important ways to establish trust relationship with customers.

Customers respect those guides who can listen carefully to their opinions.