Suning O2O Speeds Up Two-Way Penetration Of "Hi Shop" And Supermarket Qi Lai Su Ning Plaza.

With the grand opening of Suning Plaza in Lianyungang yesterday, the first Suning supermarket and Suning supermarket also landed at the same time. The "Hi shop" of Suning Plaza in Lianyungang is the first new Internet store based on Suning Plaza, which will switch freely on line and offline. Suning side said, "Hi shop" will carry all kinds of possibilities brewing under the O2O mode in the future. In addition, Suning supermarket has entered the line for the first time from the line to the Lianyungang Suning Plaza and opened the pace of national expansion.

Suning Plaza model gradually mature

Following the Wuxi, Fuzhou and Chengdu Suning square, Lianyungang and Wuhu Suning Plaza opened in September 30th. Suning's high frequency appearance in various parts of the country has aroused concern in sunning's spanformation of the Internet. In this regard, Suning side said that Suning Plaza is of great significance for strategic layout spanformation.

As a new mode of retail format, the development of O2O is based on the synchronization between online and offline. Online can be done through open platform. Internet technology And other ways to enrich the operation of goods and improve the user experience, and online, only the whole category is not built by a single enterprise can do, even if there is the ability to complete the investment, no hardware resource allocation can not really complete the O2O mode of the lower end of the construction.

Suning Plaza is an open platform under the line. Based on the successful operation of Suning Plaza, such as Chengdu and Wuxi, Suning already has the capability and experience of building and operating large-scale commercial complexes. At the same time, with the help of Suning Plaza's mature platform mode, we can provide more opportunities for exhibition and experience for Suning's online brand, and create possibilities for the development of online brands.

　　 " Hi shop "Down the supermarket."

Based on the advantages of Suning Plaza and other offline entities, Su Ningzheng gradually released the power to infiltrate online. Suning said it was based on Lianyungang. Suing square The quality platform, Suning "Hi shop" perfectly presents the three functions of online and offline integration spanaction experience, interactive game experience and service information experience.

Thanks to the advantages of Lianyungang's Suning Plaza, hi shop innovatively integrates suning.com's local life platform, such as suning.com, full seat network and public comment network. Users can enter the shopping mall and local life service website through mobile phones and "Hi shop" touch-screen devices to choose goods and make service reservations, and then enjoy various kinds of life services directly and offline.

Compared with the upward infiltration of hi shop, Suning supermarket, which relies on Lianyungang Suning Plaza, is moving from line to line. As early as August, Suning supermarket had already landed, but for exploration and practice, it only operated in Suning office area. The Suning supermarket first landed in Lianyungang and Wuhu Suning square for the first time, marking a solid step toward O2O operation.