"Brand Collection Shop" Becomes A New Favorite Of Shopping Malls

In recent years, under the background of the increasing competition of retail terminals, the impact of electricity providers, and the diversified demand of consumers, a store called "brand collection shop" quickly occupied the shopping center of our city.

The industry predicts that the retail trend of brand collection stores will become more and more obvious, and the proportion of shopping centers in the future will reach 4.

Many people have such a feeling that when shopping, they often visit many stores before they can buy something they like.

"Can you buy many kinds of things in a shop?"

The customer waking up.

Ms. Qiu, business.

Thus, as an agent of the Nike and North Jiangsu Middle Jiangsu, Ms. Qiu changed the mode of opening stores in the past, and created the first Yangzhou sports collection shop "XMAP" in the gold position of the four floor of times square.

Here, you can see many street and street brands at home and abroad, and understand the most popular street culture at home and abroad.

There is no coincidence.

Ms. Tian, who has been doing many years of clothing brand agency business in Times Square, has opened a shop. In this shop, there are books, coffee bars, music bars and so on, while the clothing area only has two brands of clothing, but also covers many accessories such as shoes, bags, jewelry and so on.

Ms. Tian called it a "collection service shop".

"In the shop,

You can read and drink coffee. In addition, there are professional stylists tailored for consumers.

Ms. Tian told reporters that the collection shop in preparation is 300 square meters. If the test is successful, another 1000 square meter shop will be opened in the future.

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2, the cluster effect is promising.

According to the survey, the guests do not stay in a single brand store for a long time, but in a multi brand store, the guests stay 3 times as long as a single brand store.

"In terms of area estimation, brand collection stores can create more Gaoping effect, let multiple brands share rental pressure and reduce operating costs."

The Times Square project manager thinks that the collection store is equivalent to the theme area, enlarging its selectivity and creating multiple highlights in a certain category, which avoids the overlap with traditional department stores, and helps the shopping center's brand richness, and also enhances the consumers' wandering ability.