In The Age Of Farewell To Running Volume, Artisan Spirit Is Used As Brand In Garment Accessories.

Though from

In the chain, buttons may be only a small part.

But in the view of Qian Linhai, general manager of Ke Zhen industry and trade, with the pformation of mass clothing consumption and the demand of consumers for personalized clothing, there is still much room for future development of buttons.

But to seize such development opportunities, it is obvious that buttons need to break through their original role in the industrial chain.

"We are not just going to be

As a functional product to produce, and make it as a work of art. "

Qian Linhai told reporters that in his view, this insistence on brand positioning will also be the opportunity for the future development of Ke Zhen's industry and trade.

The development trend of garment industry in recent years has obviously put forward higher requirements for supporting enterprises in the industry chain.

Farewell to running time

"A lot of excipient production enterprises used to only focus on running volume production, which is still feasible in the years when the industry is developing better.

However, with the rapid growth of garment industry in recent years, the batch production excipients have been difficult to meet the pformation demands of garment enterprises.

Qian Linhai told reporters that the sticking to the mass production mode has also made Ke Zhen trade and industry take some detours. At present, the company has begun to redesign the future development path from the current development of the garment industry.

In this regard, the trend of personalized dressing has made Ke Zhen trade and industry find new market opportunities.

"Now many garment enterprises are focusing on quality improvement through details, and garment enterprises have higher requirements for ornamental accessories."

Qian Linhai told reporters that the details of the requirements are not only reflected in some first-line brands, but also many fast fashion popular clothing brands have higher requirements for garment accessories.

"This is mainly related to the development characteristics of the garment industry.

The homogeneity problem of local garment industry is very serious, and the current consumption trend requires that garment enterprises must change their original operation mode.

A senior person in the industry told reporters.

But to completely cut off the way of operation in the past, completely pform the products that are individualized and differentiated, and it is not realistic for the garment enterprises that stick to the original operation mode for many years.

In this regard, Ke Zhen industry and trade related responsible person told reporters, from their service of some clothing enterprise customer situation, many enterprises began to start from the details, and other similar products or similar products to distinguish, highlighting the brand characteristics and differentiation.

This pformation has provided higher requirements for button enterprises, and also provided greater opportunities for development.

But to seize this development opportunity, button enterprises obviously need more preparations.

It's a button and a work of Art

"We had a relatively large number of products before, and after 5 years of focusing on product development, we finally decided to focus on button products."

Qian Linhai said.

The product category of enterprises is limited to button products, though it can ensure that the enterprise's energy is concentrated on deep ploughing button products, but to a certain extent, it also means the improvement of enterprise operation risk.

After all, with regard to the current development of the button market, the price, premium space and its substitutability of the products are very high requirements for the franchise enterprises.

In this regard, Qian Linhai has different views. He told reporters that as the garment industry is becoming increasingly fragmented and specialized, its demand for individual products is also getting higher and higher. This will provide room for development of single focus businesses.

"We must make products as works of art, because products determine the company's image and living space. Even if buttons and accessories do not have excellent brand characteristics, the core competitiveness of enterprises is still impossible."

Qian Linhai said.

According to the relevant person in charge of industry and trade of Ke Zhen, facing the new situation of the development of garment industry, Ke Zhen trade and industry also repositioned their products.

"Our products are mainly divided into three categories, one is metal buttons, the other is natural buttons."

Qian Linhai told reporters that with the popularity of green and natural concepts in recent years, enterprises have continuously increased their efforts in developing natural buttons.

"Our current natural buttons, apart from traditional button like buttons, have also developed large quantities of coconut shells, shells and bamboo buttons."

Qian Linhai told reporters that the company's research and development trend is also in line with the development trend of cotton and linen garments in fashion industry in recent years.

"Many cotton and bast garments tend to use coconut shells and shellfish buttons in the selection of buttons and accessories."

Focusing on the needs of garment enterprises can really make button enterprises have a definite purpose in product research and development, but Qian Linhai thinks that as a focus enterprise, button enterprises must realize their long-term development, besides having a good craftsman spirit, they also need to "see farther than customers".

Products that no one else has yet thought of.

In Qian Linhai's opinion, the cooperation between button enterprises and customers is not simply a self consumption, but a win-win relationship.

"For the high-end customers we are currently committed to serving, the quality of buttons is very high.

Therefore, if we only make the buttons that they need according to the requirements of customers, we can only get the customers' recognition, but if we can provide products that exceed the customers' expectations, we can greatly enhance customer satisfaction and achieve better cooperation and development between the two sides.

In this regard, Qian Lin Hai told reporters that in order to provide products that exceed customers' expectations, Ke Zhen industry and trade also made great efforts in customer selection.

"We are still in the stage of brand development. Therefore, we do not intend to achieve rapid development.

At the same time, our existing resources and talent teams have decided that focusing on the high-end market is our best choice.

Qian Linhai told reporters, in his view, a button designer can not serve more than 5 customers, so this also let Ke Zhen industry and trade decided to focus on high-end customers.

In order to better serve the high-end customers, Ke Zhen industry and trade, on the one hand, uses the existing technology of the company to find high-quality suppliers and develop new products with high added value by developing and importing high-end technology independently. On the other hand, it also continuously consummate the process and function of the products to meet the functional needs of customers.

"Especially with the development of the customized garment market in recent years, there are more and more personalized requests for button products. For example, we are now making advanced customization for Chinese fir.

The buttons provided are not just products themselves. We also need to engrave the names of customers on each button.

Qian Linhai believes that providing extension services around button products is also a new profit growth point for button enterprises in the future.

"Our current development plan is not only to provide personalized buttons for buttons enterprises, but in the future, we should also help brands to go abroad to find suitable button products according to customer needs, so as to provide the latest fashion trends for garment enterprises, thus leading the trend of clothing design.

Of course, to achieve these, button enterprises still have a long way to go.

Qian Linhai said.