Pricing Methods For Improving Clothing Sales

For a production enterprise, the price of the product is very low. First, open the market, occupy the market, then expand production and reduce production costs.

There was a clothing store in the UK, but business was sluggish at first.

One day, the shopkeeper came up with a brainwave: a customer could choose one item in the store as long as the customer offered 1 pounds.

This is to capture people's curiosity.

Although the prices of some commodities are slightly higher than the market price, they still attract a large number of customers, and sales are higher than those of some nearby department stores.

In foreign countries, the popular selling of the same price is also sold at the same price. For example, some small shops offer 1 cents commodity counters and l yuan commodity counters, while some big stores have set up 10 yuan, 50 yuan, and 100 yuan commodity counters.

It's a very annoying thing.

The price is simple and simple.

At present, a lot of such shops have sprung up in China, though the methods are good, but according to Xiaobian observation, business is not very good.

In essence, strategies or tricks only work to a certain extent, and the key is to be genuine.

Nothing can be more sensitive to price than customers, because price represents the money in his pocket, so that the customer can feel that you only take a very small part from his pocket instead of a whole lot.

Price segmentation is a psychological strategy.

When the seller sells the price, adopting this technique can cause the buyer to feel the psychological price low.

Price segmentation includes the following two forms:

1. quote with smaller units.

For example, tea is 10 yuan per kilogram, and it is 0.5 yuan per 50 grams, 1000 yuan per ton for rice and 1 yuan per kilogram.

The advertisement for Paris subway is: "only 30 francs are required, and 2 million passengers can see your advertisement."

2. compare the prices of smaller units.

For example, "if you smoke a cigarette a day, you can order a newspaper every day."

"Use this refrigerator on an average of 0.2 yuan per day, only a single ice stick!" remember to use a small unit.

Three. Special high price method

A unique product can only be sold at a unique price.

The special high price law means that the price of the new product will be greatly higher than the cost when the new commodity is launched into the market, so that the clothing brand enterprises can gain a lot of profits in the short term, and then adjust the price according to the market situation.

Somewhere, a store entered a small number of high-end women's coats, asking for a price of 580 yuan.

The operator of the shop saw that the material and workmanship of the coat were very good, and the color and style were very new. They had not appeared in the local market, so they set a high price of 1280 yuan, and sold out quickly.

If your product is very popular, and only one of you in the market, you can sell a higher price.

However, this situation will not last too long.

The best seller can also be imitated by others. Therefore, to maintain a higher price, we must constantly introduce unique products.

Four, low price method

Cheap goods are not good.

Good goods are not cheap. This is a thousand years' experience. What you have to do is to eliminate this prejudice.

This strategy first sets the price of the product as low as possible, so that the new product is quickly accepted by the consumers, giving priority to the leading position in the market.

Because of low profits, it can effectively exclude competitors and make them occupy the market for a long time. This is a long war battle and is suitable for some large enterprises with large capital.

For a production enterprise, the price of the product is very low. First, open the market, occupy the market, then expand production and reduce production costs.

For commercial enterprises, it is possible to lower the selling price of goods as much as possible. Although the sales profit of a single commodity is relatively small, sales increase and total business profits will increase.