Zhou Shaoxiong: The Way To Create The Brand Of "Seven Wolves"

"Just when making clothes, there was no sense of brand creation, but I soon saw that the brand of the product was not loud enough to stay at the level of the product forever."

Zhou Shaoxiong, an industrial Limited by Share Ltd in Fujian, describes the way to create the brand of "seven wolves" in this opening statement.

Brands are named for reasons.

Zhou Shaoxiong said he started making clothes in 1990.

At that time, many people did not know what brand was, only knew that the quality of clothing was good, and the product had a name.

However, at that time, some people liked the clothing of foreign brands and were proud to wear famous brands abroad. He gradually realized that the brand of the products was very important and had a sense of brand creation.

He said: "at that time, enterprises created brand, many people did not have this awareness, and we wake up very early."

stay

People think that wolves are "greedy, cunning and barbaric" and have no interest in them.

But he gave the name "wolf" to his clothes, which made people feel strange.

He explained that wolves have a very rare character: "tough, stubborn, persistent and team spirit".

In Italy and the American Indian tribes, people worshipped the wolf culture, and even the wolf has become a totem to condense the will of the local group.

Why do we add a word "seven" before wolves? Zhou Shaoxiong explains that in Jinjiang, Fujian, the popular saying "78% defeats and nine defeats" is used to represent the lucky number of "seven". They call the product "seven wolves".

He also said that before 1992, the wolf in their clothing and trademark graphics was seated.

Later, in order to reflect the wild character of the wolf, it turned it into a running wolf.

In this way, the spirit of enterprise can be further reflected.

Coincidentally, Zhou Shaoxiong's entrepreneurial team just had a total of 7 people, and up to now, none of these 7 people has left the "seven wolves".

"Put

When we call it "seven wolves", we turn wolf culture into a strong corporate culture.

"Any corporate culture must be embodied in the behavior of employees," he said.

The wolf culture we carry forward is intuitive, rich in content and easy to be accepted by employees.

Culture in clothing

along with

With the improvement of living standard, people are seeking the practical function of keeping warm and keeping warm while clothing, and the cultural demand for products is getting higher and higher. It has become the material carrier of enriching people's spiritual world.

Zhou Shaoxiong believes that the clothing industry must integrate with culture and start from the cultural industry.