Is It A Good Business For Da Yun FA To Set Foot In The Electricity Supplier?
Although large commercial chain giants in China have been involved in the failure of electricity providers, this has not hamper the traditional enterprises' determination to get electric shock.
Recently, the first ranking supermarket in China, the big rum mart, once again aroused the heated discussion from all walks of life due to the rise of its website.
believe
Recently, a lot of friends have seen the advertisements of flying cattle net in the supermarkets of big rhyme stores. This way has attracted enough eyeballs, but is the result really good?
1, Huang Mingduan, chairman of the big RFA, led the big RFA from the first small supermarket to the retail giant such as WAL-MART and Carrefour. What do you think of his marketing characteristics?
Cheap and good quality: purchase products directly from the source, the profit margin is very low.
2. Logistics system construction: Da Yun FA started building logistics warehousing system more than 10 years ago.
Standardized operation system: there is a perfect management of ERP information system, from service to management.
4. Rural strategy: street sweeping and shuttle bus pportation.
2, Huang Mingduan can do well from the initial textile industry to the later retail business. Where do you think his success is?
(1) dare to struggle: from Taiwan to the mainland, Huang Mingduan made a lot of efforts to overcome the difficulties and seized the bonus period of market development, and built a commercial retail empire in more than 10 years.
Internet thinking: the simple, extreme and quick Internet thinking has been carried out very well by Huang Mingduan.
3.
know
What products the market and consumers need: Huang Mingduan can respond quickly to the needs of the market and consumers.
3, Huang Mingduan believes that the development of domestic electricity providers in recent years is no longer just as simple as the beginning of price war, and now more and more rational.
He thinks that entering the electricity supplier at this time is the most appropriate. What do you think of this problem?
I personally agree with Huang Mingduan that China's e-commerce has been rising rapidly at low prices, but the future e-commerce competition is more about services rather than prices, because our market and consumers are growing and becoming more rational.
At the end of 2013, they launched their e-commerce website and flew hundreds of millions of dollars.
But in my view, the era of rapid development of e-commerce has passed. The number of e-commerce websites has been in the hundreds of billions to tens of billions every year. It has been a slow step to enter e-commerce at big time, but it is better to take a slow shot than not to do it.
Because there will be no pure traditional retail in the future, any mode of retailing must be Internet based before it will survive.
4, what do you think is the advantage of the retail industry such as Da Yun fa?
It is still very difficult for Da Yun FA to put their advantages in the traditional era on the Internet.
As far as I can see, the flying cattle net of big run fat is more of a test water than a strategic plan. The scale of the investment is only 100 million RMB, which is still too small for the electricity providers to invest in Wanda and Yintai.
And
Big run hair
The traditional retail format is still developing. In 2013, its turnover exceeded about 80000000000 yuan, ranking the first place in the Chinese supermarket market.
Under such a good situation of offline retailing, big RFA will not put its main energy into the electricity supplier channel.
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