Amazon'S First Offline Store Is Expected To Open At The End Of The Year.

The industry pointed out that despite the fact that the company has not yet admitted, but faced with the new delivery mode launched by physical retailing and the experiential service such as store self access, Amazon has been threatened.

Amazon did not comment

Amazon's store will help consumers get goods and exchange orders online, and may eventually evolve into shops that buy Amazon e-readers, tablets and mobile phones. The report also said that the entity store also has the function of mini storage room, and the order goods from Amazon users in New York will be sent from here.

In addition, the US science and technology blog UberGizmo also reported that the store is located in the busy street of the 34 street between the The Empire State Building of central Manhattan and the flagship store of Messi department store.

However, Amazon has yet to comment on the above reports.

If the opening of a physical store at the end of the year is true, what is the significance of Amazon's offline store as an online retailer?

Since the establishment of a retail website in Seattle more than 20 years ago, Amazon has started selling books, and now it has become the most complete retailer in the world. However, the sweetness of online retailing does not seem to satisfy Amazon, and its rumours about its expanding business have been uninterrupted. In fact, Amazon CEO Jeff Bezos has never denied the role of offline stores. He has said Amazon hopes to set up a physical store and will strive to create a "totally different experience" for customers.

Be in harmony with Physical retailing At the level of integration, Amazon also has some practice. Amazon Its Kindle products are already sold in retail stores such as best buy, Taghit and so on. However, Barnes, Noble bookstores and indigo books and music companies are boycotting Amazon and refuse to sell books published by Amazon in their retail outlets. These companies claim that Amazon has broken the entire publishing industry by signing exclusive cooperation agreements with writers, agents and publishers.

　　 Under the line Channel integration It's a trend.

At present, the cross penetration of e-commerce and logistics and traditional retail industry is more and more frequent. Over the past year, many physical retailers have stepped up the launch of new shopping models, allowing consumers to purchase online orders from stores. Taking Taghit and WAL-MART as an example, it also started sending goods directly from physical stores to complete online orders. This change can shorten the delivery time from the process.

The new delivery mode and self service services launched by veteran retailers have threatened Amazon's attempt to dominate the whole market. On such a basis, Amazon will have to strive for the first mover advantage in improving user shopping experience.

It has been pointed out that the physical retail store will be a bold attempt to get the source of new profits for Amazon, and many consumers like to do firsthand experience before buying products.

In the view of analysts, offline stores will promote healthy competition of "synergy", and Amazon can collect more consumer shopping preferences. However, there are also points of view that the establishment of an entity store by Amazon will be an act of brand promotion that is more meaningful than practical significance.

Ari analyst Wang Yaqian told the "daily economic news" reporter, Amazon set up a physical store is reasonable. Amazon started in retail, but its valuation and earnings are not from retail business. Its overall strategy is to develop more businesses based on larger turnover. "Retail is the foundation, but the profit point is not retail."

An e-commerce industry analyst pointed out that once Amazon started to launch a physical store, its most important starting point also included the consideration of online and offline channel integration. This person believes that Amazon's physical store will not only be a traditional retail store, but also a store with retail, storage, distribution and self extracting elements.

Wang Yaqian said that online and offline integration is a trend. Since its establishment, Amazon has gained a lot of spanactions through the Internet, but it is not the normal development rule of an industry to leave the line. He said that despite the increase in costs, Amazon's opening of physical retail stores is unavoidable and must be done. "In the future, the integration of the entire Internet and offline will become more and more closely linked, which is a major trend."