"Running Brothers" Clothing Sponsorship Controversy Has Also Become A Variety Show.

　　 Zhang Liang and everyday

　　 Na Ying wore Dior2014 autumn winter green suit in the final night.

Although the first issue was broadcast, the "running brothers" has caused great discussion among netizens, especially in the final search for password links. Zheng Kai Three Li Chen and Kim Jong Kuk's clothes were torn.

The homemade variety shows the generous, direct and repeated emphasis on advertising implants, which soon lets the audience know that the costumes of running brothers are sponsored by Hai Lan's home. In a moment, witty netizens put the quality of Running and Man's clothing sponsor FILA together. In response, Wang Zhengyu, director of the planning promotion department of Zhejiang satellite TV program center, responded that this is a point set by the director of the original program, so that everyone can see the competitiveness of participating in the game. However, in the face of netizens' feedback and Tucao, Sponsor Maybe I'm not too happy to get up.

In China, reality TV shows started late, and the reality reality show, "where did Daddy go," still bought Korean copyright. Before that, clothing sponsorship was directed at TV dramas, movie actors and TV hosts, and a large number of sponsored costumes for fashion magazines. It wasn't until the first season of "daddy went there" that it opened up the vast world of costume brands in reality TV programs. Zhang Liang was the spokesman for Taiping bird at that time, so he brought his own clothes to the program group, but soon attracted the attention of the men's clothing brand. It is said that many clothing brands began to provide clothing sponsorship when they saw the program red, and their children's clothes also began to sell on the Internet. Even in the following China International Fashion Week, there was even the first Chinese parent-child brand press conference.

The reality shows in China attract not only a variety of TV programs targeting specific people, but also a big wave of fashion enthusiasts and shopahols on the Internet to pick up the same clothes that celebrities are wearing in the program. Taobao has a variety show star shop with the same brand. From time to time, there are also famous fashion bloggers who enumerate what brands and price geometries are worn by celebrities in these programs. With such a boost, the clothing brand smashed sponsorship in reality TV shows, and the publicity effect was far better than a few hard, broad and short advertisements.

So we saw Na Ying changing the price one by one in the good voice of China. clothing 。 From the young Givenchy to the elegant Dior, in the third season, she changed at least a dozen models, all from the brand sponsorship. Na Ying himself revealed: "every week, three weeks before the start of the good voice, we received various kinds of couriers at the front door of our house, and the public relations brands came to our homes with a batch of fashions and spread a long row on the ground. Every day, you kept trying and kept wearing... A few seasons of good voice down, every round can wear some new, different, finally I saved a good voice of a pile of blockbusters, all kinds of clothes, this life without regret. Although she is sometimes fashionable and dead, sometimes she can hardly understand it, but it has to be said that these dress sponsorship has also become a point of view which has nothing to do with the game and has more fun. Givenchy's little boy, Na Ying, is also wearing red clothes all over China.

Although the clothing sponsorship of the running brothers is overwhelmed by the overwhelming force of the bridge design, with the development and maturity of the reality shows in China, there will be more and more forms of sponsorship. In fact, for clothing brand sponsorship reality show, success or failure is often a degree. As long as the clothes are good enough, as long as the star faces and body are enough, are they afraid that the audience will not pay? Running Man has been broadcasting for four years, fans have already started to catch up with the Internet, and this kind of audience is the most likely to rush directly into the store to buy clothes.