Children'S Clothing Store Needs To Keep Pace With The Trend.

How to open children's clothing shop, first of all children's clothing market analysis: Children's clothing is a necessity, but also a relatively strong consumption of repetitive products. First, the baby grows fast and needs to be constantly replaced; two, when friends and family send gifts, they often choose clothes; three, clothes are indispensable items during the holidays; four, children's clothing styles are diverse and easy to arouse the desire of mothers to buy.

Below Xiaobian to analyze the children's clothing store, how to purchase!

A set of birthday, 61 sets, two sets of Spring Festival, two sets of peacetime, at least 6 clothes a year, with an average price of 100 yuan for a set of clothing retail price, the average consumption of people is as high as 600 yuan. With the increasing demand for quality and brand, this data will also be higher and higher.

What brands do you have?

, Babu beans, Barbara, babe square, 12 Hi, melon, Shug Be Lova, Jada, tinkling cat, seven color cloud car, little pig banner, growing new world, Li Guo and so on.

Business area: Children's clothing wins by the style and price, the shop size is not high, and the minimum size is no less than 25 square meters.

Capital investment: except rent and decoration, 10 square meters purchase 7000 yuan or so, and so on!

Mode of operation: single brand franchised store and multi brand storefront.

A single brand store is basically a form of franchise. After signing an agreement with the manufacturer, the manufacturer provides textile decoration information, product manuals, publicity POP, image counters and so on.

The price discount can be adjusted according to circumstances.

Shop decoration: Children's clothing is the pursuit of personalized goods, shop decoration also needs personality, can use primary colors wooden shelves.

As for the display of products, try to put the products in shape, and do not just hang them in the whole row!

Profit reference: Children's clothing will backlog in any case, so the general situation is: the same batch of goods, high profit in the early stage, thin profit in late stage, except for expenses, on average, the net profit is around 35%.

Purchase channels: basically there are children's wholesale market in all parts of the country. Children's clothing is no more than baby products. It can be entrusted to the distribution center, because the style renewal is very fast, and the owners of children's clothing must purchase their own products.

Competition environment: because the entry threshold is low, there are more competitors in the children's clothing store, but most businesses are very ordinary. Only a few shops can become the top representatives. It is not the restriction of funds, but the management of children's clothing needs special judgement. It requires the shopkeepers to observe the styles, colors, prices, and consumption psychology, and at the same time, needs to have a keen sales promotion ability. Therefore, the general owners can not do it. If you have less of the above abilities, you will be more careful in the children's clothing industry.

Product backlog is the most careful problem of children's clothing shop. Many stores lose money in the backlog of products, and many stores do not lose money, but they only earn a lot of backlog goods.

The two option is: if the local consumption ability is strong, people's brand recognition is high, and the shopkeeper is not proficient in clothing, then we should consider making a single brand, taking the alliance's route, and exploiting the strength of the manufacturer to develop the market; if the local consumption ability is ordinary, there is no brand name, it is more suitable for various products, but there is a premise that the owner needs to know: brand consumption is an inevitable trend.