Prada In China, The "Quality Gate" Situation In Asia And The Pacific Is Getting Worse.

Prada SpA (1913.HK) has a problem with the quality of Prada Prada's Prada Prada brand explosion. According to media reports, Shenzhen consumers purchased the duty-free shops in Xinluo, Korea.

"Sunglasses broke without screws one day.

The media said that the current Prada Prada said it will now sell the $292.

After being submitted to the after sales department, it is impossible to confirm whether the glasses are of quality or whether the glasses are produced by the company.

Prada Prada has been relying on the famous "killer pack" for sale in mainland China. However, with the economic slowdown and anti-corruption in mainland China, the Prada SpA Prada group began to lose momentum. According to the data, the net profit of Prada SpA Prada group plummeted 20.6% to 244 million 800 thousand euros in the first half of fiscal year July 31, 2014, and the earnings per share were 0.096 euros, compared with the net profit of 308 million 200 thousand euros in the same period last year, and the earnings per share were 0.120 euros.

In the first half of the year, Prada SpA Europe and Asia Pacific revenue decreased by 3.4% and 1.3% respectively, and the group's main source of income was SpA.

3.9% of the sales decline also made the group badly hurt.

Not only Prada Prada, but also the world's most famous luxury goods in recent years, there are almost all quality problems in mainland China. Among them, Italy brand Prada Prada is very popular. The media has repeatedly reported the quality problems of Prada Prada, mainly in brand handbags.

"Consumers have a lot of misconceptions that Prada is produced by Prada. In fact, Prada's shoes are made by nine Xings, glasses are Luxottica, and Prada's glasses are in trouble. Then, Chanel and Coach are likely to have problems with more than half of the world's luxury glasses, because Luxottica is the world's largest luxury spectacle producer."

Tang Xiaotang, a luxury goods analyst, commented that "for a long time, we thought that the quality of luxury goods is good. This is also a misunderstanding. Luxury premium is not high in terms of brand, history, culture and quality."

But no matter how the quality problem will become the focus of attention because of its premium, if you want to think about the quality of the media, you should choose the quality of Chanel?

Prada SpA Prada group has been distributing its Prada Prada and Miu Miu brand glasses to Luxottica Group SpA (MTA:LUX. NYSE:LUX) Lu Xun Tsun card group production and distribution. The brand of the Luxottica Lu Xun Tsun card agency also includes many brands, such as, ",", ",", ",", "and". The annual revenue is more than 7 billion euros. It is the largest operator in the world with monopolistic glasses, distributors and glasses sales chain stores.

Tang Xiaotang, an analyst with luxury goods industry, said that despite the consumer's misunderstanding, luxury goods also had a lot of deception.

Prada SpA Prada group has been known as "Made in Italy" made in Italy. After being sold by the economic observer, Dongguan was forced to change the label to Made by Italy.

"Most of the media can't distinguish between the southeast and the northwest of the industry, you can't expect consumers to know you well, so once your product is out of question, all the guilt can not be evade in the brand, so the problem of Prada is not wronged."

According to the latest Worldwide Luxury Markets Monitor (global luxury market monitoring) report released yesterday by Bain & Company Bain consulting company and Fondazione Altagamma luxury industry association in Italy, the report shows that Chinese luxury purchasing power still crowns the whole ball, but luxury goods sales in mainland China will decline for the first time in 2014, falling by 1%, excluding exchange rate factors by 2%.

Along with the popularity and even spread of luxury goods in mainland China, consumers' demand for quality and user experience of luxury goods has been increasing. Traditional luxury brands such as Louis Vuitton Louis Weedon, Herm s s, and Hermes are still flattering Chinese consumers through continuous so-called art exhibitions and large flagship stores. However, smaller customers such as Saint Laurent and Bottega Veneta Bao butterfly are more attracted by their customers. Tang Xiaotang said, "Chinese consumers play a very important role in consumer choice. Once brands are damaged, plus quality problems, it is hard to win the confidence of Chinese consumers again."