The Textile And Garment Industry Will Move Towards The Whole Industry Chain Control Era.

Men's clothing brand clothing industry chain includes commodity planning, design, production, brand (advertising marketing, store image, VIP management, etc.), terminal channel retail and many other links.

Every link has strong advantages and can develop well in a specific period. With the development of the industry, the whole industry chain will be controlled in the future.

The brand of Jinjiang (seven wolves, nine herd kings, Li Lang, etc.) before 2011, the strength lies in brand marketing ability, part of the control of product planning and design, terminal retail links take a large wholesale mode; this light asset mode is very conducive to the specific stage of horse race enclosure, once the demand environment is not good, and the competition is aggravated, its disadvantages appear; at present, Jinjiang men's clothing is trying to improve product planning and design ability, as well as terminal retail links control capability (improve terminal retail ability, improve the control of terminal goods demand).

　 Youngor Relying on strong fabric research and development capabilities, suits and shirts are fully developed and produced independently. Sweaters and T-shirts are similar to the mode of brand outsourcing in Fujian. The terminal retail links are basically controlled by themselves. The weakness lies in design, brand marketing and propaganda are also weaker than Jinjiang brand; this is closely related to the concept of management team.

The success of Hai Lan's home lies in its good system design: in the whole industry chain, it has done a basic and cost-effective business. On the basis of mastering terminal retail, planning, design and production have adopted outsourcing mode, but a good PK system has just introduced to meet its high cost performance and basic positioning. In the past two years, the demand for high performance price ratio has been in the wind, and the company has been developing well under the background of improving cost performance. In the long run, its brand marketing and product planning need to be strengthened.

The traditional production enterprises such as fir, red bean, Hinur and so on started to adopt wholesale mode. They were not bright enough in the links of product design and planning, brand marketing and terminal retail control. This is the reason why development has been blocked in the past few years and may shrink in the future.

　　 High-end In the menswear brand, we are most optimistic about Li bang, which is the best company from the perspective of the whole industry chain. In terms of planning and design links, card slave road and Changxin are also significantly weaker than Li bang in terms of external force, brand marketing and terminal retail management.

In addition to the relatively mature development of Li bang and YOUNGOR, we believe that the mainstream Chinese men's clothing enterprises such as Hai Lan home and Fujian men's wear enterprises are in the process of transformation. The high cost performance positioning, good system design of Hai Lan home, improvement in brand marketing, product planning and other aspects may make it become the "national brand" of Chinese men's clothing; Jinjiang brand is not so pessimistic as we have, so we think that besides basic Besides, men's clothing also needs its fashion oriented and relatively high price positioning clothing. Jinjiang brand has advantages in these aspects. If we can improve product design and terminal retail management, it is possible for these enterprises to get out of the trough in the next one to two years.