The Rule Of Success: Choosing A Brand, Like Choosing A Wife.

Choosing a brand is like marrying a wife, which directly determines whether your family is happy or harmonious. Your wife must at least have the same language with you and must have a common language.

Because you are a franchisee, the product you join is your source of revenue, and also the foundation of your career, so you must carefully choose the brand of cooperation.

Choosing a brand must first recognize its strength. The possibility of benefiting from a large brand is relatively large and the risk is relatively small. However, the threshold of big brand operation is generally high.

Relatively high, return and other policies are often harsh, you need to have strong financial backing.

If you do not have enough strength, you will not have the right to have an equal dialogue with the big brands, and you may be at a disadvantage in the negotiation.

When choosing a brand, it depends not only on the strength of the brand, but also on the potential of the brand.

You have to understand the management idea of the brand owner, the determination to create the brand, and whether the company has a professional marketing team.

Some enterprises only think that making good brands and making money, and carrying out the psychology of trying to see the brand, do not have any long-term goals.

A franchisee in Shaanxi changed three brands in one year. The first brand was too Europeanized and not suitable for three months later. The second brands had been around for half a year, the price was too high, they could not afford to open many markets, and they had to give up; third brands had just been less than three months, and the manufacturers of the brand made special processing, and announced that they would no longer be domestic products, and the franchisee had to quit.

In the past year, there are three brands of products stacked in the warehouse, which have invested a lot of money, but there is no profit at all. Do you think the franchisees are tired?

So the old saying goes: no best, only the best.

You should choose the most suitable brand for your business.

Brand ownership belongs to the manufacturer. If you join, you will have the right to operate in the region. You must not place everything on the manufacturer. So, more often than not, you have to rely on yourself.

Most leading companies can only provide you with some guidance on business philosophy, and the implementation of specific market details depends on yourself.

If you are just starting up, you should concentrate all your energies on making a brand first, and avoid being a great success. If you already have a certain strength, you can manage multiple brands.

But you'd better not run a brand with the same style, try to choose a brand with different positioning to do business. You should make an effective combination of the brand according to their characteristics.

You also need to consider the relationship between the peak season and the season to ensure that there are different business priorities in the peak season.

Multi brand strategy allows you to shift risks, increase bargaining chips with manufacturers, and enable your products to be effectively complemented.

Besides, the brand you run must have a focus. Some brands can set an image for your business, but not necessarily a high profit.

Some brands are not famous, but their profits may be considerable.

You can combine image brand with profit brand.

Three, a clear understanding of manufacturers

Identifying your relationship with the manufacturer will help you make flexible decisions.

The cooperation between manufacturers and you will always be temporary, and the relationship between you is interest relationship.

Don't let some private factors play a leading role in your business.

If you do not operate well, the manufacturer may consider replacing you; if you operate too well, the manufacturer may want to withdraw the right to operate, change branches and offices, and then take profits as its own. Many brand manufacturers' regional managers are covetous to replace you as the office manager of the market.