Clothing Stores Should Distinguish Between Different Customers.
Here world
Clothing and shoes
Xiaobian of the network to introduce the clothing store opening business, how to deal with different customers?
They buy according to their habits and experience, and are seldom influenced by advertisements or others.
It is usually a purposeful purchase, fast and indifferent to new products.
1, treat different types of customers differently.
To cater for different groups of shopping styles
(1) female customers
Purchasing motivation has initiative.
Second, it is easy to generate impulse buying.
Third, pursue fashion and pay attention to appearance.
I like to show off and have strong self-esteem.
Pick and choose.
(2) male customers
Purchasing motivation is passive.
Purpose is clear, quick and decisive.
Third, pay attention to the practicality of commodity quality.
4. Strong self-esteem, not good at bargaining.
5. Emphasize masculinity, like products with obvious male characteristics.
(3) youth customers
Pursue novelty
fashion
。
Pursue individuality.
Third, vanity is strong.
Impulse buying.
(4) middle-aged customers
First, pay attention to economic and practical.
2. Interested in products that can improve family life and save housework time.
Third, it belongs to rational purchase.
(5) elderly customers
Purchasing motivation is formed in the pursuit of comfort and convenience.
Second, buying motivation has strong rationality and stability.
3. Strong self-esteem and responsive to salesperson's service attitude.
2. Differentiate customers from different visiting purposes.
(1) customers with established purchase purpose
They buy according to their habits and experience, and are seldom influenced by advertisements or others.
It is usually a purposeful purchase, fast and indifferent to new products.
(2) customers with unclear objectives
This kind of customer is not experienced in buying, willing to listen to others' advice, hoping to get help from others, and never picking on products.
(3) customers visiting shops
Such customers are just hanging around to kill time. As long as they are patient, they usually become buyers.
3. Distinguish customers from different personalities.
(1) calm and unhurried
Such customers do things in an orderly way, he will measure every word you say, for this kind of customer, must follow his frequency, try to start from the details.
(2) indecisive type
It is very difficult for such customers to make their own decisions. Someone must make decisions for him.
Try to ask some questions to understand his needs, and then show that your products can better meet his needs.
(3) self praise.
This is a customer with a strong sense of superiority. He should give him some compliments to satisfy his vanity and consult him in due course.
(4) forthright and crisp.
This is a very confident customer group. They know what they want to buy, so don't give them too much explanation.
Because they do not like others to make decisions for him.
(5) chatter.
In the face of such a customer, to maintain a good state of mind, be patient and strive to find trouble that troubles him and help him solve it.
(6) taciturn.
Such people seldom express their opinions.
(7) picky.
This is a customer who will never agree with you. For this kind of customer, we should emphasize the quality and service of the product.
Hypocrisy.
Such customers will be very cooperative and friendly to you, but when it comes to substantive issues, he will say no.
(8) cold arrogance
This kind of person feels very difficult to approach. To treat these customers, we should skillfully compliment his judgement and appreciation at the right time.
(9) emotional impulse.
Such kind
customer
Like data, facts, and detailed commentary, therefore, such a customer should be well regulated, unhurried, and make the right conclusion, and the more information they give, the better.
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