CONVERSE Plagiarism Against Plagiarism To Prosecute 31 International Enterprises

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Its sales of nearly $1 billion 700 million a year, and its imitated CONVERSE recently filed a tort lawsuit against 31 companies, including H&M, WAL-MART and Ralph Lauren, in the federal court of Eastern New York.

Faced with the "plagiarism" which has been hard to stop in fashion, the common practice is to initiate a one to one lawsuit. But this time CONVERSE suddenly brought 31 famous companies to court. Does that mean that the industry's tolerance for imitation behavior is gradually decreasing?

From single fight to concentrated fire.

It is reported that the infringement involved in this lawsuit includes

Infringement, false source identification, unfair competition, trademark dilution and improper commercial conduct.

It mainly refers to CONVERSE's ChuckTaylorAll-Star classic canvas shoes.

According to CONVERSE, the shoe was originally designed by CONVERSE in 1917 and named after basketball player ChuckT aylor in 1932.

In the past two years, CONVERSE has invested about $30 million in advertising and marketing expenses in the US alone.

In fact, before the lawsuit, CONVERSE has taken action. For the registered trademark of Jordan sports, "five pointed star" is similar to its trademark, CONVERSE has sued Jordan sports, but the first instance was defeated.

According to CONVERSE, the company has issued over 180 injunctions in 2008 since it was infringed on the classic canvas shoes of ChuckT aylorAll-Star.

Compared with the past and every suspected infringement company alone, CONVERSE's abnormal behavior suddenly brought 31 companies to court.

Nandu reporters released the 2014 fiscal year May 31, 2014 earnings report from Nike. In the 2014 fiscal year, Nike's operating income was $27 billion 799 million, of which CONVERSE realized operating income of $1 billion 684 million, an increase of 16.22% over the same period last year.

The growth rate is greater than the growth rate of its main brand Nike 9.35%.

CONVERSE was bought by Nike for $305 million in 2003. Its development momentum was strong in the past 3 years. Its revenues in fiscal 2012 and 2013 fiscal year were 1 billion 324 million US dollars and 1 billion 449 million US dollars respectively.

According to its earnings information, the United States, China and the United Kingdom are the top three markets of CONVERSE.

For such a fast-growing data, or a good understanding of why CONVERSE will take more than 30 companies to court.

The companies that were sued by CONVERSE include American leisure shoes Cage (Skechers), Canadian women's shoes brand A LDO, the world's top ten sports brand FILA, fashion brand Ralph Lauren, American fashion T oryB urch, Canadian fashion brand Kitson, Chinese fashion star E dH ardy pursued by China Ming Star, Swedish fast fashion brand dH, including retail companies WAL-MART department store, Kat Matt supermarket (USA), American women flash shopping website, etc.

Plagiarism gradually encountered litigation obstruction

CONVERSE's action has lifted the tip of iceberg in the shoe and clothing industry.

From all over the world

The center's high-end press conference catches a new round of fashion trends and flexibly "draws" to its own style, which is the design path of fast fashion brands.

Such a pattern has also been repeatedly complained.

Prior to the Swedish media reported that in 2013 Littlephant complained to H &M H &M suspected to plagiarize a product, and finally H &M will take the product off the shelf.

Faced with the style being copied, the clothing industry used to adopt similar practices of Littlephant.

Some people believe that this is related to the fast changing seasons in the fashion industry.

Regardless of the economic or other aspects, if clothing companies initiate lawsuits in spring, if the clothes suspected of being infringed are over the season after the new clothes are launched three months later, the meaning of such suits will be discounted.

However, the tolerance of footwear industry is decreasing.

According to public information, dianevonfurstenberg, AnnaSui and Trovata have accused the fast fashion brand Forever21 of plagiarism.

In June of this year, the famous American sports brand N ewBalance filed a lawsuit against the court, claiming that the new sports shoes of Carle Lagrange, a "new Buddha" company, were suspected of plagiarizing their logo.

Carle Lagrange, on the sports shoes with a market price of $370, launched in the new season, the striking "K" pattern is similar to the landmark "N" symbol of the new brand, and it is easy to mislead people.