How To Publicize Clothing Stores In The Early Stages

Common shop publicity problems are:

1, temporary cramming, often before the activities began to start publicity work, and hope that the publicity will start immediately after the effect.

2, information that is deliberately disseminating is propaganda, not realizing that many unconscious shops are also propaganda.

3, the publicity activities of the stores are not continuous. There is no connection between the various promotional activities, and there are many kinds of publicity activities after the year, but on the whole, they are off and on.

These problems exist in most stores, but the bosses do not go deep into it. Anyway, it is propaganda work every year. However, they always feel that spending more and more is not good.

Of course, propaganda is a big thing. It is the scope of communication and media. It is too complicated and too deep. In theory, we can simply comb out several points:

1, the vast majority of publicity work is lagging behind, that is, the publicity and publicity you do today, may be able to slowly reflect the effect after a long time.

All publicity work is to be done ahead of schedule.

2, publicity is not propaganda and deliberate design and dissemination. As long as this business exists in front of the public, the on-site environment of the store, the behavior and behavior of the salesmen all play a continuous role in publicity.

From theory to practice, as a store, it is possible to normalize the publicity work and focus on the early publicity for customers, which is called early propaganda. This is because people passing the shop every day can be regarded as future customers, or become recommender and information to introduce customers. When passing the shop door every day, they may consciously or unconsciously notice the environment in the shop or shop entrance, see the salesmen in the store, see the salesmen's words and deeds, these things, or positive or negative.

This is the early publicity of stores.

So what do we do in the store and how to turn our daily work into propaganda?

One

The streets are naturally clean, and we can't manage the whole road. But the two acres and three points of the shop must take the initiative to take responsibility, keep cleaning every day, sprinkle the soil in summer, clear the leaves in autumn, and shovel the ice and snow in winter.

At least, the passing of people walking to the door of the shop feels different and clean, reflecting that this is a store with public awareness.

2, sundry goods

Don't pile up the groceries in the store, especially the cleaning things like mops, brooms, garbage cans, your own shops are clean, but pile up the debris to the door, so that the passing potential customers will see what they will think of, hate and dislike. Do you think there is no civic virtue? No quality!

The eyes are the windows of the mind, the window is the eye of the store, the living window and the dead window, and the feeling of the passer-by is totally different.

In order to save money, the lights in the shop can not be opened. The shop is dark and dark. ~ let the passers-by feel that the shop is lifeless and lifeless, and the lights are full, and the bright shops will make the passers-by feel much better and add a bonus to the store's image.

5, no return.

If customers return goods, do not stack them in the shop doorway or in the shop, but collect them as soon as possible. After seeing these returns, passers-by will inevitably produce many negative associations.

Of course, the new arrival of stores can be stacked at the front door of the store, indicating that the business is good and replenishment is constantly in store.

6, the behavior of salesmen in a store

Some things insist on doing something: for example, regularly cleaning the windows, arranging windows, arranging shelves, etc.

Some things must not be done: for example, quarrel with customers, shop staff gather together to chat with melon seeds, barbarian loading and unloading goods, and when the customers in the shop just leave, a few shop assistants gather together to talk about the customer just now.

These scene environment and personnel's behavior is to disseminate information to people passing by every day.

1, there is a store selling things.

2, this store is active, has been engaged in activities, or constantly new products come out.

3, through a number of external behavior, the shop's behavior is not bad, and has a preliminary good impression.

In the eyes of passers-by, the information of this shop is planted and gradually established goodwill. When you have similar needs in the future, or when people around you have similar needs, you can first think of this shop, which is the effect accumulated by early propaganda.