Maternal And Child Products Are Rising Suddenly To Prevent Competition.
In recent years, the number of women born in the 1980s has been the peak of pregnancy. There have been many maternal and child business models, such as maternity stores, pregnant and infant children's living rooms, and direct selling of pregnant and baby children.
At present, the number of newborns in China is nearly 30 million per year. This huge figure has formed the unique advantage of China's pregnancy and infant market.
With a large number of "post-80" quasi Mommy becoming the main force of consumption, their attitude towards life and consumption consciousness deeply affect the market of pregnant and infant children. They pay more attention to the quality of products, and follow the brand effect and attach importance to brand identity.
The baby friendly city has grasped the characteristics of the new consumption main force and strengthened the brand building again.
The baby friendly city will upgrade its brand image by upgrading VI and SI systems, and integrate brand marketing with advertising, promotion, PR, Internet marketing and terminal promotion.
brand
Spread the best three-dimensional offensive, and become the most influential brand of maternal and infant products sales in 2014.
Love baby city 8 old brand, always focus on mother infant industry.
Baby city is a leading chain store in China's baby industry. Its products include milk powder, paper, anti diaper products, food, feeding supplies, safety appliances, toys, books, audio-visual and style, lathe chairs, baby underwear, baby outdoors clothes, baby accessories, maternity dress, child socks, etc.
Children's shoes
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Bonnet
There are sixteen categories of scarves, gloves and bedding, more than 30000 kinds of single products, and more than more than 500 suppliers and vendors, and 21 countries in the world.
Since its establishment in 2007, the baby friendly city has always focused on the baby industry, deepening its services, and introducing the international advanced ERP system in the domestic retail industry. It has pioneered the "Trinity" marketing mode of the chain store + online shopping + direct purchase directory, which has provided quality products and services to millions of pregnant and infant families throughout the country.
Excellent management team and professional knowledge talents have laid a solid foundation for the development of baby friendly city, a chain enterprise that has multiplying speed and has multiple profit models.
Many ways to protect the interests of investors, love baby city is bound by the industry.
The potential of maternal and infant market is huge, and the corresponding market has attracted the attention of all kinds of investors.
At present, the leading brands of mother and infant market still have huge space to further enhance the market share. In the face of fierce market competition, the baby baby city has consciously refined the precise demand of maternal and infant investors, and targeted differentiated services, so as to win many investment favor.
The baby friendly city has developed many favorable policies to protect the interests of investors.
For example, scientific category management can really reduce inventory and increase sales, while sharing intensive procurement resources to enhance the gross profit margin of stores.
In terms of business guidance, baby friendly city takes the lead in the market with strict product management and effective guidance training, and regularly conducts baby friendly nursery lectures, focusing on customer needs and growth needs.
In addition, the baby friendly city also provides business support, including store construction, free design, paid delivery of unified national standard shelves, free business props, shopping bags and other materials, promotional gifts and other services.
The competition of service chain enterprises is to grasp the target consumers' needs accurately, to have targeted and innovative management, so as to get room for survival in today's homogenization competition.
With more than ten years' experience in maternal and infant professional operation and steadfast and standardized operation, I believe that in the near future, baby friendly city will become the most influential mother and infant brand in China's mother infant industry.
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