Wang Daren Xh&M Series Hot Wave LVMH Will Push Smart Watches

Brand Co branding is still effective in stimulating consumers to purse their wallet. Although Alexander Wang released some series of single product maps with H&M earlier, when the audience saw that the series really walked on the platform, the media still reported a lot of coverage, showing that the upsurge was not fading.

Following Apple's announcement that smart watches will be launched, TAG Heuer, the world's largest luxury group LVMH, is preparing to launch smart watch products, which is totally different from Apple smart watch Apple Watch.

The joint series of Alexander Wang and H&M has finally come to the platform to meet the world in the rush of publicity. As the series of dress is on sale, Alexander Wang A conference was also held for this purpose.

The whole space is full of sporty style. Even the guests' gifts are boxing gloves in this series. The concept of Active wear is completely presented by fashion. Celebrity models Joan Smalls, Karlie Kloss and so on are all series show, even hip-hop heavyweight superstar Missy Elliott also appeared on the stage, again for this joint series.

LVMH group is also robbing to launch Jointly But everything is still in secrecy stage. It is just to release the news and test the water temperature.

In view of Apple's introduction of Apple Watch, it has recently exhibited in Colette, and has also boarded the cover of the Chinese version, strongly declaring that wearable technology has officially entered the fashion market. At the same time, the rise of Apple Watch may have led to the leading position of the traditional Swiss watch industry.

Facing the challenges of the new era, LVMH The group is looking for technology labels to cooperate with its own smart watches.

However, Jean-Claude Biver, head of the watch group of LVMH group, said that the timeliness of products based on the current technology will be eliminated only in 2 or 3 years. It is necessary to focus on how to integrate traditional and modern LVMH in order to integrate classic and new concepts. But predictably, the fashion industry is unlikely to let this technological war get rid of the luxury leader.