Fast Fashion Brand Mango Enters The Field Of Children's Wear

Spain's fast fashion clothing brand Mango launched the big code fashion Womens brand Violeta last year, and plans to launch a clothing series specially designed for 0-2 year old babies.

This new baby clothing series is used as an example.

The extension of children's wear before Mango

Only clothing designed for children of 3-12 years old.

Mango plans to sell the baby clothing series online in 2015 and will sell it in 40 European Mango children's clothing stores.

In addition to the general outfits, the new Mango baby series will also provide accessories such as shoes and some baby products such as bib.

In view of the goal

The particularity of the Mango baby clothing will take special materials to ensure that the baby can wear comfortably and warmer.

Mango told potential customers that these children's clothing materials will carry out detailed chemical analysis and quality testing to ensure product safety.

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Although Alexander Wang released some series of single product maps with H&M earlier, when the audience saw that the series really walked on the platform, the media still reported a lot of coverage, showing that the upsurge was not fading.

Following Apple's announcement that smart watches will be launched, TAG Heuer, the world's largest luxury group LVMH, is preparing to launch smart watch products, which is totally different from Apple smart watch Apple Watch.

The joint series of Alexander Wang and H&M has finally come to the platform to meet the world in the rush of publicity.

As the series of clothing was officially launched, Alexander Wang also held a new meeting.

The whole space is full of sporty style. Even the guests' gifts are boxing gloves in this series. The concept of Active wear is completely presented by fashion.

Celebrity models Joan Smalls, Karlie Kloss and so on are all series show, even hip-hop heavyweight superstar Missy Elliott also appeared on the stage, again for this joint series.

LVMH group is also rushing to launch a joint name, but everything is still in the confidentiality stage. It is just to release the news and test the water temperature.

In view of Apple's introduction of Apple Watch, it has recently exhibited in Colette, and has also boarded the cover of the Chinese version, strongly declaring that wearable technology has officially entered the fashion market. At the same time, the rise of Apple Watch may have led to the leading position of the traditional Swiss watch industry.

Facing the challenges of the new era, LVMH said that the group is looking for technology labels to cooperate with its own smart watches.

However, Jean-Claude Biver, head of the watch group of LVMH group, said that the timeliness of products based on the current technology will be eliminated only in 2 or 3 years. It is necessary to focus on how to integrate traditional and modern LVMH in order to integrate classic and new concepts.

But predictably, the fashion industry is unlikely to let this technological war get rid of the luxury leader.