Collective Trademark Insurance Is Malicious, And Regional Brands Will Eventually Become Famous Fabrics.

With the increasing popularity of "China's famous fabric town", many textile enterprises in Xiqiao often collectively take part in the collection. They can often see their appearance at various large fabric exhibitions and textile exhibitions at home and abroad.

However, basically, every business is registered with its own name. In the hundreds of textile enterprises registered and registered, the words "Xiqiao" are rare, which weakens the "Xiqiao" regional brand advantage.

Some entrepreneurs in the textile industry in Xiqiao have long believed that "fabric is an intermediate product, and there is no need to register a trademark and start a brand".

The head of Xiqiao textile enterprise once said that in the past, the products produced by Xiqiao weaving enterprises were mainly middle and low grade, and sales channels mainly rely on customers waiting for the purchase of Xiqiao Textile City. Is there any trademark or brand that does not matter to many business owners?

However, in recent years, the market space of low-grade products is getting smaller and smaller. The China Textile Association begins to "blow" to the textile industry: enterprises must improve if they want to develop.

R & D level and technical content, for the well-known clothing production enterprises to produce high-grade products.

Brand is no longer dispensable.

April 2005, Xiqiao

In the trademark announcement area of the Trademark Office of the State Trademark Bureau, it was found that the "Xiqiao" trademark was registered in the twenty-fourth category, and the registration scope covered more than 10 groups, including textile, clothing, cotton yarn and so on.

As an intangible asset of the place, although the "Xiqiao fabric" contains huge human, material and financial input from the Xiqiao town government and several generations of Xiqiao textile operators, without registration means no legal protection.

In this regard, Xiqiao attaches great importance to organizing materials immediately, objected to the State Trademark Office, and launched a brand war.

Fortunately, when the "Xiqiao fabric" was registered, the trademark was still in the public notice period.

After a lot of efforts, Xiqiao's action to prevent malicious rush was successful, thus avoiding the situation that "the children who were raised by others were taken away by others".

This incident gave a vivid trademark protection lesson to Xiqiao people.

"If the other party is successful, we will have to use the four words of" Xiqiao fabric "to pay the royalty.

Thinking of these, many bosses in Xiqiao's textile industry are still afraid.

The registration of Xiqiao fabric "collective trademark" is not smooth sailing.

South China Sea industry and Commerce Bureau responsible person said, as early as 2006, the Xiqiao textile department has put forward the "Xiqiao fabric" collective trademark registration application, but because "Xiqiao" two words have been registered in the textile category first registered trademark, resulting in registration blocked.

In 2012, "

"Collective trademark declaration work starts again.

In order to ensure the smooth progress of the declaration work, the South China Sea industry and Commerce Department came to the door to guide the declaration work, helped to collect proof materials, and put the report on the issue to the higher authorities for business and commerce. With the help of the relevant preferential policies of Foshan to build the national trademark strategy to implement the model city, the declaration process was speeded up.

At 2 p.m. on November 26, 2013, the "Xiqiao XIQIAO" collective trademark was snatch in Beijing first intermediate people's court.

The Trademark Review and Adjudication Board of the State Administration for Industry and Commerce and the relevant departments of Xiqiao town actively appear in court, and the court trial achieves the desired results.

After eleven years of safeguarding rights, the Xiqiao town government succeeds in the two stage of trademark objection and objection review, and effectively protects the "Xiqiao fabric", a traditional well-known regional brand.