How To Set Up Focus Display In Clothing Store

Trying on clothes is the only way to make a deal, which is more obvious in clothing brand.

If we want to increase the turnover rate, we must increase the trial wear rate. First, we must increase the number of customers left after entering the store to increase the try out rate.

The more customers we stay, the more opportunities we have to increase the try out rate.

If we improve, we will have more chances to increase the turnover rate and improve the performance of our stores.

Therefore, from the above analysis, when our customers enter the store, our main task is to do everything we can to retain customers.

stay

The rule says: the flow of sight is repeated many times. The longer it stays in the visual image, the more information it gets, the less time to stay, and the less information available.

That is to say, when customers stay in the shop longer, the more information they will know about goods, the more information they will know, and the more likely they will find interest products. The probability of trying out will be greater. In our life, we have all the experience of shopping with our friends. We are only an escort, but we often buy more than our friends. This is because when our friends try out, we extend our stay in the shop, so that we find interesting products, and thus enter the fitting room with friends.

If you want to keep it

What can we really attract customers and customers? The answer is: commodities.

When customers enter the store, the goal is to find suitable products, so what we have to do is to let customers find suitable, interested and desire goods in three seconds.

Focus, help you retain customers for three seconds.

How to let customers find interest products in three seconds? What kind of method is the most effective? We often see this phenomenon at the terminal: when customers enter the store, the shopping guide immediately greets, chatter and promote and service, resulting in a very nervous sense of customers, thus speeding up the speed of customers walking out of the store, which is just the opposite.

We know that people's vision is easy to perceive information with strong stimulation, and people's vision will move there to become a conscious idea.

This means that attracting customers in just three seconds is better than using silent service.

We should use the best way to display the main products, and this way is best for customers to identify, and is the most visible form of display.

There are four kinds of display patterns in clothing merchandising: human model, positive hanging, side hanging and stacking. In these four display forms, the most recognizable and easiest way to display is the display of human models. Therefore, in the clothing industry, we display the display of people in the shop, which is called the store focal point display, and also a form of PP display. The main form is the combination display of the model group and the series of merchandise display in the store. The main role is to increase the number of PP display, better display PP products and improve the try out rate.

What is the focus display? That is, it can attract customers' attention, improve the customers' interest rate and try out rate, extend the customer's passenger line, and guide customers to visit the whole store to improve the proportion of impulse buying.

The significance of focus display is to store the right products in the best place to attract customers' attention in the store, and give the best display techniques to maximize the customer's try rate and increase the purchase rate to promote sales.

How to set focus?

Entrance:

For example, the focus of the entrance to the category area is displayed, and the focus of the shop entrance is set.

Main access:

The main channel's focus display: most of the model group combinations are set along the main channel's focus, allowing customers to stroll around every corner of the shop.

Focal points set up at shop owners' access

A series of commodity display areas: the focus of home furnishing display area: the combination of models and streamlines.

How does A store focus?

If it is planned according to color and style, such as blue and purple, then match with no color scheme.

Then, when setting the focus, set it according to each primary color system.

How does B store focus?

For example, clothing items are dressed according to the occasion, such as sports, casual wear, home pajamas and so on.

Then set the focus point according to every occasion.

The best store focus design is best planned before the shop is opened.

At the same time, we must combine the factors such as store area, passageway, customer's walking habit and so on, so that we can better improve the try out rate of shops and ultimately improve sales performance.