The Second "Yuzhou Cup" National Leisure Clothing Design Competition Finals

Here world Clothing and shoes Xiaobian of the network introduced to everyone is the competition for the media to enhance the level of innovation in the design of Yuen Chau clothing (map).

Model show shows show entries

On the 24 day, Yuzhou Town, a famous leisure clothing town in China, once again welcomed the event of a series of garment industries. The second "Yuzhou Cup" national leisure clothing design competition finals and the 2014 "governor Cup" costume design competition Guangdong (Yuzhou) leisure wear sub division finals series evaluation activities were held simultaneously. This is also the largest garment industry activity ever held in Yuanzhou town.

A total of 38 contestants were selected in the finals. They were the winners from 556 of the 23 preliminaries in the provinces and autonomous regions of the country. After fierce competition, Zhang Xu from Inner Mongolia finally won the gold medal with the design work "Discover" and Zhou Chou from Fujian, with the design works "like life" and Wang Shuting from Guangdong. In addition, 6 players won the silver medal and 10 players won the bronze medal.

In addition, the 2014 "governor Cup" costume design competition in Guangdong (Yuzhou) leisure wear sub division finals was held at Yuen Chau. A total of 20 contestants entered the finals of the Guangdong leisure wear division competition that night. Finally, 5 participants, including Cui Hongpeng, Foshan Nanhai Zaha Garments Co., Ltd., Guangzhou Vietnam dress limited company, Zhongshan City Maxi Nu Nu dress Co., Ltd. and Huizhou Mai Chen Garments Co., Ltd., were awarded the finals of the provincial finals.

The two competitions were also held in Yuanzhou Town, and the Yuzhou garment industry has become the focus of attention of the industry. Xiong Manchi, Secretary of the Party committee and chairman of the people's Congress of Yuanzhou Town, said that at present, there are many production and processing enterprises in Yuzhou, and there is a certain foundation for the development of the garment industry. However, the labor costs are rising, the environment is not optimistic, and the innovation has not really been able to break through. These have become the bottleneck of the development of the clothing industry in Yuzhou. He expressed the hope that through this competition, we could further exchange learning and strive to find a new path for the development of the garment industry. The next step would be to build a better platform for enterprises to provide a better environment and introduce outstanding talents in the industry, in particular, design talents, increase product culture elements, create brands and increase added value of products, so as to improve the overall design and innovation level of the garment industry in Yuzhou. clothing Industrial transformation and upgrading.

Expert opinion

Wang Zhuo, vice president of China Apparel Association,

Nurturing more processing and business oriented brands

This is the second time that I have come to Yuen Chau. I obviously feel that the garment industry in Yuzhou has gradually moved from a purely processed and fragmented primitive state to a high-end and industrialized direction in recent years. The small and active private economy combination is moving towards the modern garment industry. As an important part of Guangdong province and even China's clothing industry, the change of Yuzhou garment industry will play an important role in promoting the whole industry.

But from now on, it still takes a long way to go to the real estate industry. Now the Yuzhou garment industry is still at the beginning and intermediate stage. Apart from the transformation of product design and competition activities to promote the transformation of modern business ideas, we should continue to intensify the efforts to introduce and build cluster brands, and cultivate more local processing and business oriented brands, that is, pure processing brand and retail brand. Because OEM is also a brand, to make others feel that in Yuen Chau production is to be more secure than elsewhere.

　 Liu Yueping, President of Guangdong apparel and apparel industry association,

Yuen Chau should grasp the new round of transformation opportunities

With its unique geographical advantages and its strong industrial foundation and strong support from the local government, Yuanzhou is developing rapidly in Guangzhou and Dongguan. According to the data I have seen and the understanding of local enterprises on the spot, I feel that the situation and level of the development of garment industry in Yuanzhou are better than the average level of the province.

However, as a part of Guangdong's clothing industry, the difficulties encountered by Yuzhou garments industry are similar to that of the whole province and the whole industry, including the increase of labor costs and the sluggish sales. I think, in the first round of transformation and upgrading of the industry, that is, from pure processing to modern transformation, Yuzhou has not been able to seize the opportunity. Of course, this also has the problem of enterprise's own choice, so now there is no famous clothing brand in Yuzhou island. Therefore, Yuen Chau must seize the new round of transformation opportunities and create regional brands.

　　 Liu Yang, President of Guangdong Fashion Designers Association and China's ten fashion designer:

Industry faces great reshuffle, emphasis on culture and design.

Compared with previous competitions, this work is more daring and more internationalized in materials and colors. Many works are full of minimalism style, computer version technology, air cotton material and so on. This change is in line with the development trend of the industry.

Now the clothing industry is facing a big reshuffle, and the outside single OEM enterprises are becoming more and more difficult. Many enterprises are struggling or even unable to do so. China is beginning to turn the market to economically underdeveloped countries such as Southeast Asia. All excellent enterprises are beginning to realize the importance of culture and design. Technology is productivity, culture and Design It's also productivity. For Yuen Chau, there is a great momentum of development. We must attach importance to design and culture. Not only can it become a production base, it can also become a cultural and creative base.