Sports Brand Recovery Capability Is Ahead Of VF, Stock Price Wins The Market In Ten Years.

Among the sports brand listed companies in the United States, apart from the familiar Nike, the VF group, located in the direction of outdoor sports and extreme sports, is also one of the heavyweight enterprises.

In the last 10 years, VF's share price has won the market, which is particularly obvious after 2009, reflecting the leading recovery ability of sportswear in most industries after the financial crisis.

VF company's financial data in recent three years have found that outdoor sports are the fastest growing series of VF. The proportion of total revenue and revenue growth are far ahead of other categories, and are the core products of VF.

Taking 2013 income ($11 billion 420 million) as an example, only outdoor products contributed 6 billion 380 million of revenue.

It accounts for 55.87%, and the average increase in 3 years is 25.79%.

VF outdoor category series main clothing, equipment, backpack and footwear products.

In 2014, the revenue of the company's outdoor products increased by 9% compared with the same period last year. Its most famous brand is TheNorthFace, which sells across the Americas, Europe and Asia.

The brand's revenue increased 7% last year, making it the first VF company to earn $2 billion in revenue.

In December, VF carried out a 1 split 4 stock split and announced the distribution of new shares to shareholders by way of dividends, after which the company's stock price had reached the highest historical price of $245.79.

Since the stock split, VF has gained a total of 7.7% so far.

The latest report is $66.5, with a total market value of US $28 billion 800 million.