The Leading Categories Of Sports Stocks In The US Are Popular.

At present, the annual output value of the global sports industry exceeds 1 trillion US dollars. According to the proportion of the sports industry output of the major countries in the proportion of GDP, the top three are Switzerland, the United States and Finland.

Among them, the output value of sports industry in the United States in 2010 was as high as 441 billion US dollars, 2 times that of the automotive industry and 7 times of the film and television industry, accounting for 3% of the GDP of that year.

According to Haitong Securities Research Report, after the 90s of last century, the sports industry income in the United States grew at an average speed of 10%~15% per year, higher than that of GDP in the same period.

Fitness and entertainment account for half of sports output value.

Sports industry includes sports fitness, sports competitions, sporting goods, sports media and many other fields.

Among them, fitness and entertainment have the most obvious effect on the industry. The output value of the United States reaches about 220 billion dollars a year, which is almost half of the whole sports industry.

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Data show that at present, there are about 48 thousand sports fitness centers in the United States and 13 thousand and 300 commercial clubs, of which 12 thousand are sports fitness clubs, accounting for 90.22% of the total.

The professional sports industry is also a landmark in the American sports industry.

Today, the United States has become a professional sports empire supported by the NBA, the NHL, the MLB and the four major professional sports leagues of the American Football League (NFL).

The main income of the industry comes from television broadcasting rights, tickets, "field rents" (box, booth rent, parking, etc.) and chartered souvenirs, sponsorship sales, among which TV broadcasting rights and tickets account for the largest proportion.

Besides,

People are very interested in all kinds of leisure sports activities. Outdoor activities are especially popular.

According to official statistics, leisure activities in the United States are: walking, swimming, camping, equipment training, fishing, cycling and bowling.

Leisure sports attract many Americans to participate in tourism, pportation, accommodation, sporting goods and other consumer plays a huge role in stimulating the United States sports industry continuously create value.

We turn our attention to the two tier market. In order to help investors understand the subject of financial concerns in the US stock market, the daily economic news reporter has selected some distinctive fields for investors to refer to.

Taking stock of the sports industry of American stock market

Stadium operator: Madison Square Garden (NASDAQ:MSG)

Madison Square Garden MadisonSquareGarden (MSG) is a company engaged in sports, entertainment and media business in the United States, corresponding to the three main businesses of MSG entertainment, MSG sports and MSG media.

The company owns and operates sporting goods franchise stores, and has various venues, including sports venues and so on.

The reporter inquired about Bloomberg data. In the 2014 fiscal year, Madison earned $1 billion 340 million in revenue in June 30, 2014. MSG sports earned 612 million dollars in revenue, accounting for 45.7% of the total revenue, and the average annual growth of the 3 year sales of the company's sports sector reached 18.04%.

MSG sports plate business is mainly for its team and the operation of the Madison Square Garden arena, the business revenue mainly from the competition.

Income, sale of VIP Suite (mainly for company customers), TV broadcast revenue, advertiser sponsorship, players' uniform, and food provided by spectators to the audience.

At the same time, the company also rented the Madison Square Garden arena to third parties to organize other sports events, so as to collect rental fees.

Among them, ticket revenue is the main source.

MSG sports business depends to a large extent on the season performance of several teams run by MSG. If team performance is good, tickets and sports peripheral products will sell well, and the ratings will also rise.

As of Friday's close, MSG's share price was $64.76, and its market value was $5 billion.

Sportswear group: VF (NYSE:VFC)

Among the sports brand listed companies in the United States, apart from the familiar Nike, the VF group, located in the direction of outdoor sports and extreme sports, is also one of the heavyweight enterprises.

Reporters learned from its official website that VF mainly manages outdoor clothing, jeans, casual wear, knitwear, backpacks and swimsuits.

Reporters combed the company's financial data in recent three years, found that outdoor sports is the fastest growing series of VF, the proportion of total revenue and revenue growth are far ahead of other categories, is the core product of VF.

Taking 2013 income (US $11 billion 420 million) as an example, the contribution of outdoor products alone reached US $6 billion 380 million, accounting for 55.87%, and the average increase in 3 years was 25.79%.

VF outdoor category series main clothing, equipment, backpack and footwear products.

In 2014, the revenue of the company's outdoor products increased by 9% compared with the same period last year. Its most famous brand is TheNorthFace, which sells across the Americas, Europe and Asia.

The brand's revenue increased 7% last year, making it the first VF company to earn $2 billion in revenue.

In December last year, VF conducted a 1 split 4 stock split and announced the distribution of new shares to shareholders by way of dividends, after which the company's stock price reached the highest historical price of $245.79.

Since the stock split, VF has gained a total of 7.7% so far.

The latest report is $66.5, with a total market value of US $28 billion 800 million.

Reporters noted that in recent 10 years, the company's share price has outperformed the market. This trend is particularly evident after 2009, reflecting that sports apparel has the leading recovery capability compared with most industries after the financial crisis.

Sports camera equipment company: GoPro (NASDAQ:GPRO)

GoPro, which landed on NASDAQ in June this year, is undoubtedly one of the most promising shares in the US stock market this year.

On the first day of the listing, shares rose more than 30%. In just 4 days, GoPro's share price has doubled, and its market value has risen from $2 billion 960 million to $6 billion.

GoPro is a company that produces high-definition wearable camera equipment. Its camera is compact, portable or fixed, and its camera is waterproof and shockproof. It has been widely used by extreme sports groups such as surfing, skiing, extreme bicycles and parachuting. "GoPro" has become a synonym for "extreme sports special camera".

It is reported that the Olympic skiing champion Sean White and the 11 world champion surfer Kelly Slatetus are the fans of the product.

Content producers such as the US discovery channel and ESPN also use GoPro products to shoot programs.

As of the first quarter of 2014, the company has 25000 retail outlets worldwide, and its products are sold to more than 100 countries.

Last year, the company achieved revenues of $986 million, an increase of 87.5% over the same period last year, and net profit of $61 million, an increase of 90.6% over the same period last year.

But since October, GoPro has undergone a significant adjustment. PiperJaffray has lowered the company's stock rating from "overweight" to "neutral" and set its target price to $90.

On the same day, the company's share price was adjusted.

Another "black swan" incident took place on the 13 day of this month. As the French media reported, the leading cause of traumatic brain injury of F1 racing driver Schumacher was the GoPro camera mounted on the helmet. By this news, the stock price volume dropped sharply on GoPro, and the single day drop was 9.85%.

As of last Friday, the stock price was $71.91, up 199.63% from the issue price 4 months ago.

At present, the market value of the company is US $9 billion 100 million.