The Fall Of Fat East Brings Many Entrepreneurs' Reflections.

Fat Dong came to withdraw from his base camp, Xuchang. Another sad story in the business world. The boss told micro-blog on the east side that he was hurt! Thousands of employees were not on his side. Half a lifetime of business, only two of the husband and wife seriously ill, the building has a nightmare.

　　 The whole city is said to be in the East. Who is Yu Dong?

When I woke up, today, my WeChat friends circle is being brushed in "Donglai". Some people ask, did fat east really fall? What is the reason? It's unclear why, for many years, reporters haven't interviewed too much East, only on hearsay. I heard that he is a good man, a caring person and a very independent person.

Xu Changpang's store in the east also means the collapse of the last local commercial brand in Henan.

Fat Donglai is headquartered in Xuchang, founded in March 1995. It covers specialized department stores, electrical appliances and supermarkets. In the heyday, the fat east department store has more than 30 chain stores and more than 7000 employees in Xuchang, Xinxiang and other cities.

Although the famous chain supermarkets such as WAL-MART, Carrefour, Huarun Wanjia and Century Lianhua are not on the same scale, but the Henan fat east Lai trade group has no reputation in the industry.

Known for its anti traditional business logic, it is famous for its high salary, high welfare, freedom and happiness. It has been praised as "the best shop in China" and "the bottom line of the department store". (it is said that an ordinary shop manager who comes from the fat east to Shang Chao can get more than ten million salaries a year. Fat east wages are higher than 30% of the same industry.

In the view of reporters, Yu Dong Lai is bigger than fat east. Just like Hu Baosen is more than Jianye, the leaders of enterprises are more concerned than the enterprises themselves, because they surpass the thinking and missionary nature of entrepreneurs.

　　 Xuchang Yu Donglai, chairman of fat Dong Lai, has always appeared as a "preacher" in the spectrum of Henan business people. It seems that the businessmen who have feelings have always been one of their goals. Their employees have always been "brothers and sisters" in commensurate with them, hoping that their employees will "work and live happily". He broke the precedent of no holidays in the domestic retail industry, and announced that fat Dong came to a closed shop every Tuesday.

He said, "I am a very emotional person, because without emotion, I would feel that life is like death. There are many people who are feeling fat at work, but I feel different. I regard it as a kind of fate. Since we are walking together, our hearts will go together. At the staff meeting, he can sing two songs, "love song 1990" and "good girl". He said in the last sentence: I wish you all to sleep tonight and have a Chun dream!

　　 Fat Dong Lai Why?

Why do we close the shop? Why not? The government business relationship, business philosophy, high rent and business pressure may be the hail of camel's straw and roof. I can only take a time axis to observe the trend of micro-blog according to the recent arrival in the East.

At noon on September 15th, I sent micro-blog in the East: "I will do my best to do the Times Square! The remaining stores will be closed or transferred for three years or so! Excellent staff will stay in the times, and the rest of the staff will be well arranged." The chairman of the fat east came to the east to announce that he announced the next few years to close the store of fat east to Xinxiang a year later, and publicly announced the implementation of the closing shop plan again in 2013.

For the two reasons for the sudden closure of fat Dong, the external speculation is that in the face of the modern concept of commercial operation, the management style of the rivers and lakes in the East has clashed with more demands of employees, resulting in the management being out of control and forced to close.

Another way of saying is that in the face of the increasing annual rental of shops, the fat east, which already has a high cost of human resources, has been unable to bear the high rent operation. In the East, it is unwilling to lower the remuneration of the employees. Finally, it chooses to stop some rental stores and locate the future shop choice in the self built property.

September 22nd: Xuchang labor shop shut down and left Xuchang in the east to see a doctor in Shanghai.

At 7:38 on the morning of September 22nd, micro-blog was released in the East: "today, the labor shop is closed. The details of the management are not up to standard. The operating condition is 1000 square meters, 95 employees, the average daily sale is 200 thousand, and the gross profit is 23. Seeing the fat east with utilitarian eyes, you really can't understand! "

In October 15th, "in the afternoon, in the afternoon, two micro-blog came out in the East." I am very grateful to the vice mayor of Zhou Jian, Liu Sen, deputy mayor of Xinxiang, and many leaders who have repeatedly retained the true feelings. I am so touched by the kindness and justice of Shu mayor that I decided to keep Xinxiang fat east! "

In October 17th, he announced his withdrawal from Xuchang.

"This micro-blog will stop in the future! Bless our dear friends forever happiness! Happy! Healthy! Beautiful!"

In the afternoon of October 17th, in the afternoon, he deleted the micro-blog, revoked the certification and renamed the "go back to the past". "The staff of all departments in Xuchang, I handed over the remaining problems with the fat east of Xuchang. I am not your member, and do not have any requests for me. I wish you all the best for the future. Thank you! You once came to Donglai brother!" do not understand where you can't! "The shop of the Xuchang Times Square, which was said to be well preserved, was not mentioned in the East.

The grass on the mountain is yellow, and the leaves fall down. If the cuckoo swallows, fly to the door!

　　 Boss Do you expect employees to repay their kindness?

From the micro-blog in the East, the heart is broken. Why are thousands of employees standing at his side? It can only be said that a boss without culture is a hooligan, but for employees, a company that does not earn money is a hooligan.

A friend who commented so much on the East said that the preacher should be fearless in martyrdom, and that complaining is not enough to complain that is too strong. It is worse than the Buddha to feed a tiger. I can only say, yes, but you are asking for saints.

I am not qualified to comment on myself, but in this case, I want to say that when you can not control the situation, the only thing you can control is grace.

When the actor turned out of office, he was most successful and often failed. I admit that the request is too high, which is almost perfect.

The heroic end, the Empire's setting sun, and the last remaining anger soon disappeared. It is hoped that patients will recover, their employees will be employed and the storm will calm down. Business ethics, rules need to continue.

Never rise every night and plant thorns in the garden of the soul.