Topshop And Tian Beyonc Ye Can Not Be Called Cooperative Cooperation.

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When celebrities enter the clothing industry, they usually have two ways: introduce a small, independent brand (such as Victoria Beckham and The Row of Ashley and Mary-Kate Olson), or lease their name and aesthetic interest through the concession agreement to the large clothing retailers.

Beyonc, the American pop star, set up a new joint venture with the famous British high street brand Topshop to develop fashionable sportswear series.

Topshop currently has 500 stores and department stores in department stores.

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"Leisure" has become popular. Even luxury brand Christian Dior is trying to invade the market of Yoga fashion brand Lululemon.

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The joint venture between Beyonc and Topshop is 55.

This is more profitable than signing a brand licensing agreement, and it does not cause too much headaches or harsh criticizing because of the positioning of high fashion.

This is indeed a wise step. No wonder Harvard Business School wrote a case of Beyonc E.

Victoria Beckham has just topped Britain's most successful entrepreneurs, and perhaps one day, Beyonc would be the most successful woman entrepreneur in the United States.

There are two reasons for Beyonc's choice of Topshop: first, she likes the brand, which has enough fashion prestige; secondly, the brand has not yet made high-end sports apparel (unless some people feel that wearing Topshop's "knee skin boots" and fringes and kimono) can also run and jump.

It is important that Beyonc House, a of Dereon brand running with her mother, has not developed sportswear.

Topshop is also easier to negotiate and negotiate.

Bigger, more mature retail companies, such as Macy, H&M, or even Gap, may be willing to work with Beyonc, but it is difficult for them to hand over half of their business to Beyonc. After all, as a listed company, they still have to face the shareholders of the company, while Private Companies Topshop has no such trouble.

Sir Philip Green of Topshop said: "this is not a cooperation, but a brand building and entrepreneurship -- an independent,

It has independent expenses and independent offices.

Topshop hopes to develop more business in the United States. Beyonc will help.

In November 5th, Topshop stores will open in Manhattan, and the second largest store in the United States.

Green said they are recruiting talents for new projects with Beyonc ye, including designers, and product development related material purchases, advertising purchases and

Distribution and other expenses may be borne by Topshop.