Take Shun Feng Hi Guest As An Example: The Convenience Store Will Shake The Traditional Electricity Supplier!

At present, hey customers are far from the pure platform business, but in the future, hey customers, in fact, are the HSF e-commerce system based on hey customers, which will be a strong competitor of the pure platform electricity supplier.

Previously, "shop shop hey guest: convenience store O2O should not be questioned" in the article, the old man analyzed the reason for the existence of hey guest, in the communication with many friends in the product circle, there are very good recognition of the "Hey" mode, there are also doubts about it. The following are 88 aspects: the service experience, the supply chain control and the whole channel promotion three aspects.

First, service experience.

It should be said that today, the shopping experience of pure platform e-commerce has been quite good.

Commodity search, information display, payment process, evaluation system and other aspects have been gradually improved, and the electricity supplier system is complete.

However, it can not be evaded that there are still some unpleasant links in the electricity supplier, and these links can not be solved by the pure e-commerce platform like Alibaba, which is also the reason why some customers have no choice of online shopping.

The following two points of experience are more prominent: first, it is difficult to experience products on the platform.

Before buying products, you can't try on clothes, trousers, shoes, and mobile phone cameras.

Two, the experience of after-sales service of pure platform electricity supplier is not good.

After the purchase of goods, there is a problem of replacing the problem of refund and after service.

The question of these shopping experiences can be solved in the case of a hacker. One of the reasons why the Hakka mode is considered impracticable is one of the reasons why consumers should go to the Hakka store to complete the online order, which is obvious at home.

At first, the old tribe also had the same doubts. After exploring the shop, we realized that hey customers did not want to get consumers to place orders in the store, where the convenience is still there. The significance of the store is to provide online shopping experience that can not be provided.

First, commodity experience.

The store has a fitting room to try on the clothes, pants and shoes of the store. Besides, there are other physical goods display in the store. Consumers can go to the store to experience it, and then they can buy it directly.

However, the physical goods of stores are only a small part of the commodities in SF, which will be selected by the shopping mall.

Two, after-sales service.

After buying online products, people are not at home during the day, and stores can provide self service. If the goods are found to be defective, they can be returned in person. If the refund is made, stores can be returned to consumers directly.

Two, supply chain control

It should be said that the power supply to the supply chain is very weak.

The platform simply can't touch the suppliers behind the sellers, and talk about what to control. So even if we have a mature credit system, the commodity quality problem platform can always handle afterwards, but can not stop it.

In addition, the warehouse providers, the platform electricity providers are simply unable to manage, that is the matter of logistics companies.

Some people may think that now Taobao Tmall such an electronic business platform has a rookie network, everywhere to cover the warehouse, but we know that rookie is still the logistics company's most basic "hydropower coal", as well as Ali cloud data as a technical support to build up the intelligent material flow network system, so as to effectively integrate logistics resources, specifically to the warehouse distribution rookie will not intervene.

Why can we rush from the mouth of Ali to become the second largest integrated electricity supplier in China? The strong supply chain advantage is the key.

Jingdong, a self - dominated company, directly deals with suppliers. Procurement is one of the most important business units of the group.

Warehouse allocation is regarded as the core competitiveness of Jingdong by the industry, creating a good user experience for it. In the sugarcane theory, Liu Qiangdong emphasized the significance of warehouse allocation to Jingdong.

Looking back at hey guest, relying on Yu Shunfeng, in the logistics of this old line, hey customers how many advantages.

1.

。

That is, Shun Feng mall merchants and Shun Feng use the same commodity warehouse, hey customers told the product shop road, now some businesses and Shun Feng launched this kind of cooperation.

Using the same warehouse can reduce the frequency of goods warehousing and warehousing. On the one hand, it can reduce the loss of goods brought out of warehouses, and on the other hand, it will improve the delivery efficiency of goods.

If all merchants are unified warehousing, is it not very troublesome? In fact, they do not need all the merchants, only the key category of mall is in the top few merchants. According to the 28 law, these small businesses can cover most of the sales in the mall.

2, with the help of community sites, flexible mention.

Hey, the customer store is deep in the community. It is the nearest distribution station from the user.

Because it is distributed around the community, it is suitable for users to provide flexible self service. On the one hand, it can solve the problem that users can not receive parts during the day, and is unwilling to carry them home from the company. On the other hand, it saves manpower and time cost for logistics distribution.

3, reduce costs, business partners with high degree.

If a mall is a sales channel, it can also provide warehousing and distribution services, help merchants reduce investment in warehousing and distribution, and improve warehouse efficiency and user experience, so brands or retailers will be willing to cooperate.

HSF Hakka through the connectivity, integration of commodity supply, warehousing, distribution of various links, forming a strong control of the supply chain.

Hey, the online platform of HSF, in addition to its SF operation, is also suitable for other merchants to enter.

But for merchants, the two are actually different.

Merchants in the e-commerce platform promotion channels are relatively simple, online based, through search bidding to improve their own shops and merchandise exposure.

And online, almost impossible for merchants to get any promotion, because even under the promotion of e-commerce platform, it will only reveal the main body of the platform, merchants have no chance to show up, let alone a commodity.

On the promotion channel, hey customers look broader.

Business users can get similar promotion on line with e-commerce platform, of course, the promotion effect may be different, under the line can get a completely different way of promotion.

All the hi shop stores in the country are channels for promotion under the merchants' line, covering the surrounding communities of the people who are in the shop.

In the store, the promotion method can be either physical commodity display or commodity information display of two-dimensional code wall. It can also be a form of multimedia multi-media advertising. All forms of promotion can be specific to merchant brand and merchandise.

For merchants, through the hey customers can get online, offline, all channels of brand promotion.

At present, the pure electronic business platform also has the trend of extending to the offline channel, especially for those who experience heavy experience and high unit price.

In the form, or cooperate with the brand owners who own the offline stores, or get through other channel resources.

Generally speaking, there are more and more scenes blending online and offline. The single online channel will gradually change to multiple channels.