Brand Clothing Enterprises Compete For "Doll" Gold

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The Xiaobian of the net introduces the brand clothing enterprises to compete for "doll" gold.

Despite the overall slowdown in the apparel industry, the children's wear market is improving.

First quarter of this year

Market sales as high as 40 billion yuan, the year is expected to exceed 170 billion yuan, compared with 130 billion yuan in 2013 increased by more than 30%, while the entire apparel industry sales growth in the first quarter is close to zero.

It is estimated that by 2015, the market capacity of Chinese infant clothing, cotton and daily necessities will reach 227 billion 980 million yuan.

It is aimed at this market opportunity, Semir clothing has begun to the children's clothing industry chain, and the United States has not let go of this opportunity.

At present, the children's wear market is in the stage of growth. With the 1980s and 90's entering into the peak period of marriage and childbirth, children's clothing is the best in the field of clothing.

Relying on children's clothing business, Semir last year became the biggest growth highlight in the annual performance report of the clothing sector.

In the first half of this year, Semir children's clothing business continued to grow at a relatively high speed, achieving a main revenue of 1 billion 172 million yuan, an increase of 30.90% over the same period last year.

Another garment enterprise, Mei Bang dress, although the business income of children's clothing was only around 200 million yuan in 2013, its development momentum was swift and violent.

Facing the considerable market prospect, clothing brands at home and abroad have accelerated the layout of fashion children's clothing industry.

For example, in 2006, ZARA children's wear products began to enter the Chinese market. After that, brands such as H&M, GAP, UNIQLO and so on rushed to the beach. In April 2014, luxury brand Dior also launched its children's wear brand BabyDior into Hang Lung Plaza.

domestic

Semir, red dragonfly and Mei Bang dress have also increased the children's market.

After women's wear and men's wear, children's wear becomes the last piece of cake that the clothing industry is fighting for.

At present, the leading brands of China's children's wear market are Barbara, Annell and Parker lane. Among them, Barbara and ANN are both targeting the market for the 0-12 year old children, and this year they strive to develop the 0-36 month baby market.