Wenzhou Five Horse Street Five Flavor And Do Not Sell Non-Staple Food To Sell Wenzhou Local Men'S Wear Brand

"Five flavors and" sales last year was only 6 million 640 thousand yuan.

fashion

UO used to have a large flagship store on Horse Street because its lease expired a few months ago.

As a local fashion Menswear, it is unwilling to abandon the golden street of Wu Ma Street and has been looking for the right store.

After that, five Horse Street "five flavors" are looking for partners, so the two sides cooperate for discussion.

According to the data provided by Wenzhou modern one hundred Group Co., Ltd., the sales of "five flavor" and last year's sales are only 6 million 640 thousand yuan, and gross profit is 1 million 350 thousand yuan, which is quite inconsistent with its geographical location and operating area.

UO brand owner, Wenzhou excellent European brand management Co., Ltd., responsible person said, this is their first O2O (online offline) flagship store.

Because the five Horse Street is building fashionable blocks, and "five flavors" are Wenzhou's "time-honored brand", the popular O2O mode is introduced into this store's management mode.

In the flagship store, there are coffee bar and leisure area. There are 10 iPad on the table in the leisure area. The top row is the Tmall flagship store: each product has two-dimensional code on the picture. As long as the customers scan the two-dimensional code, they can know the relevant product information, and then try the shopping guide according to the situation.

If you want to buy, you can pay through mobile phone Alipay, then choose to deliver goods to the door or pick up the goods on the spot.

Wenzhou one hundred limited responsible person said that the introduction of fashion men's UO is also an attempt of "five flavors" and "brand pformation". Whether the two and third floors of the five flavors will continue to be pformed depends on the operation of the first floor.

At present, the two floor of "five flavors" is the golden Prince steak house, the third floor is idle, and the four floor is the office area, of which two and the third floor are more than 500 square meters, while the four floor is more than 100 square meters.

Statistics show that the "five flavors", founded in 1882, moved to Ma Ma Street in 1906 and operated non-staple food all the time.

According to people familiar with the matter, in recent years, because the brand structure of the "five flavors" and "first floor" grocery shopping mall could not keep up with the market demand, the performance of the shopping malls was stagnant. The annual sales volume was basically only $5 million yuan, so the plan was to increase the performance of "five flavors" by opening branches, but the actual situation was not ideal.

Therefore,

One hundred limited company in 2012 plan through comprehensive reform and promotion, the five Ma Street "five flavors and" into the food and Wenzhou special snacks in one of the commercial projects, but the production of the corresponding effect map without the following.

Last year, the "five flavors" of the five Horse Street were simply upgraded and promoted to introduce the local specialty food brand. But when the pformation was completed, its management content changed little.

City Hyundai Group official said, "five flavors" and "five flavors" in the turn around this time, has considered to comprehensively enhance the value of the "old brand", and intends to open a number of chain stores in the lower reaches of the urban area such as Lu Pu and Huanglong, and locate the business content according to the needs of the stores in the region.

At the same time, it plans to replicate a "five flavour" store in the area of five horse business circle or park road.